Bede, a Zain Fintech company launched in Sudan in April 2025, is dedicated to delivering innovative and secure digital financial solutions that enhance financial accessibility and convenience for individuals, businesses, and institutions. Through its digital wallet and expanding fintech ecosystem, the company provides integrated payment, transfer, and merchant services across Sudan. At Zain Fintech, we are committed to building trusted, accessible, and customer-centric financial solutions that contribute to the digital transformation and financial inclusion of Sudan.

Division: Growth & Business Development

Department/Section:    Product Marketing & Growth             

Position Title: Product Marketing & Growth Team Leader                           

Reports To   :    Product Marketing & Growth Manager         

To lead the development and execution of product marketing and growth strategies that drive customer acquisition, product adoption, engagement, and revenue growth for the company's fintech products, while enhancing market competitiveness and delivering exceptional customer value.

• Develop and execute product marketing strategies to support the launch, adoption, and growth of digital financial products and services.

• Define product positioning, value propositions, and messaging tailored to target customer segments.

• Conduct market research, competitor analysis, and customer insights to identify market opportunities and trends.

• Lead customer acquisition & retention initiatives across digital and offline channels to drive user growth and market penetration.

• Design and implement growth campaigns to increase customer onboarding, activation, engagement, and retention.

• Develop and communicate clear product value propositions and unique selling points, while creating compelling and consistent messaging across all marketing channels to effectively engage target customers.

• Optimize customer acquisition costs (CAC) and maximize customer lifetime value (CLV).

•  Plan and manage end-to-end product launches, feature releases, and promotional campaigns.

•  Lead the planning and execution of product launches and feature rollouts, developing effective go-to market strategies and coordinating multi-channel marketing campaigns to drive product awareness, customer adoption, and business growth.

• Partner closely with Product, Channel Operations, and Creative teams to align product positioning, develop sales enablement materials, and deliver impactful marketing campaigns.

•  Lead customer communication campaigns through digital channels, including email, SMS, push notifications, and social media.

• Monitor product performance, transaction volumes, revenues, and key growth metrics.

• Identify opportunities to increase product profitability and customer value.

•  Support pricing, promotions, partnerships, and cross-selling strategies to drive revenue growth.

• Track and analysis of marketing, growth, and product performance KPIs.

•  Prepare management reports and dashboards highlighting growth trends, customer behavior, and campaign effectiveness.

•  Turning qualitative and quantitative insights into clear guidance for product and business decisions to optimize marketing investments and growth initiatives.

• Collaborate with internal stakeholders to align growth strategies with company objectives.

•  Support strategic partnerships and ecosystem collaborations that contribute to customer acquisition and product growth.

• Manage relationships with marketing agencies, digital partners, and service providers when applicable.

• Set clear objectives, priorities, and performance expectations aligned with the company's strategic goals

• Lead, coach, and develop team members to achieve departmental objectives.

•  Foster a culture of innovation, collaboration, and continuous improvement.

• Conduct performance reviews, provide ongoing feedback, and support employee development and capability-building initiatives.

• Prepare operational reports, analyze performance trends, and provide recommendations for improvement.

• Lead, coach, mentor, and develop the Product Marketing & Growth team, fostering a high-performance and customer-centric culture.

• Ensure compliance with all applicable policies & regulatory requirements in information security.

Qualifications & Experience: -

• Bachelor's degree (B.Sc.) in Marketing, Business Administration, Digital Marketing, Economics, Information Technology, or any related field. 

• Relevant professional certifications in Product Marketing, Digital Marketing, Growth Marketing, or FinTech are preferred.

• Master's Degree (MBA) is an added advantage.

• Minimum 3 years’ professional experience in a relevant field such as Product Marketing Campaign,

• Digital Marketing, Products & Services.

• Proven experience in launching and digital products marketing, preferably within FinTech, Digital Payments, Mobile Financial Services (MFS), Banking, Telecommunications, or Technology sectors.

Skills: -

• Ability to interpret and apply best practice methods/processes.

•   Highly developed communication and presentation skills (verbal and written) in both Arabic and English, including the ability to communicate and present effectively with various levels as well as top management.

• Hands on strong project management skills.

• Critical analytical thinking and problem solving.

• Ability to build excellent relationships with key suppliers/customers.

• Third party and vender management.

• Planning and organization skills.

•   Conflict handling and resolution skills.

• Leadership skills.

•   Able to persuade and influence senior manager and employee levels.

•    Highly developed skills in use of relevant IT packages including Excel. Word, PowerPoint etc.

•   Highly developed reporting skills, metrics, and analytics, including dashboard creation for executive leadership and board reporting.