Bede, a Zain Fintech company launched in Sudan in April 2025, is dedicated to delivering innovative and secure digital financial solutions that enhance financial accessibility and convenience for individuals, businesses, and institutions. Through its digital wallet and expanding fintech ecosystem, the company provides integrated payment, transfer, and merchant services across Sudan. At Zain Fintech, we are committed to building trusted, accessible, and customer-centric financial solutions that contribute to the digital transformation and financial inclusion of Sudan.

Division:  Growth & Business Development

Department/Section: Branding & Communication                                                             

Job Title:   Social Media & Digital Channels Advanced Specialist                               

Reports To:   Branding & Communication Manager                                              

The Social Media & Digital Channels Advanced Specialist is responsible for developing and executing social media and digital channel strategies that enhance brand awareness, drive customer acquisition, increase digital wallet adoption, support merchant growth, and strengthen customer engagement. The role ensures the effective management of all digital communication channels while supporting the organization's growth and fintech business objectives.

• Oversee the planning and execution of social media and digital marketing strategies through external agencies to support business growth objectives, including customer acquisition, wallet usage, merchant expansion, customer retention, and brand awareness.

• Manage and coordinate with external creative, media, and digital agencies to ensure alignment with brand standards, business objectives, campaign goals, and customer engagement strategies.

• Manage and grow Bede presence across all social media platforms, including Facebook, Instagram, LinkedIn, X, TikTok, and YouTube.

• Manage and maintain the monthly digital content calendar, ensuring timely creation, scheduling, and publishing of content across social media channels, websites, mobile applications, and other digital touchpoints.

• Build, grow, and manage Bede digital communities by engaging with customers, responding to inquiries, supporting influencer and partner collaborations, and identifying opportunities for strategic partnerships, promotions, and digital campaigns.

• Develop innovative and engaging content that promotes Bede products and services, including digital wallets, payments, merchant solutions, financial inclusion initiatives, and customer education programs.

• Collaborate with Marketing, Product, Commercial, Customer Experience, Bede Operations, and external partners to develop integrated campaigns that drive customer acquisition, retention, transaction growth, and revenue generation.

• Support the launch and promotion of new Bede products, services, features, and digital initiatives through targeted digital marketing and communication campaigns.

• Create compelling social media copy, campaign messaging, and customer communications that reflect the organization's brand voice while simplifying complex financial products and services for diverse audiences.

• Lead social listening activities to monitor customer sentiment, identify emerging trends, gather customer feedback, benchmark competitor activities, and provide actionable insights to improve digital engagement and product adoption.

• Track, analyze, and report on the performance of social media and digital marketing campaigns, highlighting key achievements, customer behavior insights, growth opportunities, and recommendations for continuous improvement.

• Maintain a strong understanding of Fintech industry developments, digital marketing trends, emerging technologies, and evolving customer behaviors to introduce innovative and market-leading digital initiatives.

• Perform any other duties related to social media, digital marketing, and customer engagement as assigned.

Qualifications/Experience: -

• Bachelor's degree in marketing, Business Administration, Digital Marketing, Economics, Information Technology, or any related field.

• Professional certification in Brand Management, Digital Marketing, Communications, or Marketing is an advantage.

• Minimum 3 years of progressive years in Digital Marketing, Social Media Management, or Digital Channels Management.

• Proven experience managing integrated marketing campaigns, brand development initiatives, and external creative agencies.

Skills: -

• Ability to interpret and apply best practice methods/processes.

• Highly developed communication and presentation skills (verbal and written) in both Arabic and English, including the ability to communicate and present effectively with various levels as well as top management.

• Project management skills.

• Critical analytical thinking and problem solving.

• Ability to build excellent relationships with key suppliers/customers.

• Third party and vender management.

• Planning and organization skills.

• Able to persuade and influence senior manager and employee levels.

• Highly developed skills in use of relevant IT packages including Excel. Word, PowerPoint etc.

• Highly developed reporting skills, metrics, and analytics, including dashboard creation for executive leadership and board reporting.