Job Purpose:

You will be responsible for as a Customer Value Management (CVM) specialist for the Segment unit, this is the key role is to create, design, develop, evaluate and manage Below the Line (BTL) of activities. Responsible for plan, creating and executing the Contextual marketing strategy to achieve agreed KPI targets.

Key Accountabilities and Tasks:

1.Responsible for the ongoing analysis and interpretation of trends in the Customer Base to drive insights and actions.

• Responsible for the revenue generated for Segment unit and counts/subscriptions through CVM activities.

• Manage day-to-day operational matters of CVM campaigns and CMS platform for Segment.

• Point of contact for BTL day-to-day to the Segment unit

• Responsible for the ongoing measurement and evaluation of the campaign for Segments.

• Arrange internal campaign approvals, if necessary, for campaigns proposed by CMS TL.

• Provide Arabic/customized language translation of SMS messages to be broadcast and manage all awareness messages and efficiency.

• Responsible of campaigns business cases preparation and approval.

• Responsible for the ongoing measurement and evaluation of CVM campaign for Segments.

• Evaluate campaigns and prepare report for performance per campaign and monitor to meet CVM KPI’s

• Universal control group (UCG) monitoring and analysis,

• Liaison with DWH/IT/vendor/CC for resolving issues with data/connectivity/files/complains/etc.

• Responsible of communicating BTL campaigns to internal stakeholders.

• Campaign opportunity assessment / base analysis.

• Continuously monitor overall market for loyalty, satisfaction, threats, recommendations etc.

• Report on customer delight score/feedback.

• Make sure that the regional distribution is considered in the CVM program.

• Manage and apply the Customer Value Management program to enhance brand/customer experience

• Coordinates at all stages with the CVM Leader and heads of other segments.

• Provide daily, weekly, monthly, annually reports on revenue performance of the segment.

• Manage and implement all strategic responsibility as highlighted in annual strategic plan.

• Ensure compliance with all applicable policies & regulatory requirements on Information Security.

• Manage ad-hoc tasks assigned by the TL or management that relate to segment unit.

 Typical Performance Measures:

• • Value Maximization. 
  • Churn Rate 
  • Retention Rate 
  • Performance Management. 
  • Success of Programs Launches - Achievement of Targets 
  • Enhancement of ZAIN company image and reputation within the market 

Dimensions:

• Marketing role – 1 to 3 years relevant experience 

• Contribution to Management of Annual Marketing Plan and Management of
  marketing strategies, policies,  and processes 

• Ability to work under pressure with clear understanding of work scope

Key Behaviours for Success:

• • Commercial Awareness 
  • Customer Orientation 
  • Creativity 
  • Analytical Thinking and Problem Solving 
  • Forward Planning 
  • Concern for Impact 
  • Empathy 
  • Being Collaborative/Team -Working 
  • Confidence 
  • Attention to Detail:  Ensuring accuracy in data analysis and campaign execution. 
  • Adaptability:  Flexibility to adjust strategies based on market feedback and emerging trends. 
  • Proactivity:  Taking initiative to identify churn risks and propose timely interventions. 
  • Team Player:  Working effectively within a team environment while contributing individually 

  Skills:
  • Highly developed skills in use of relevant IT packages including Excel, Access, Word, PowerPoint etc.

  • Strong ability to analyze revenue and customer KPIs.

  • Experience in planning, executing, and analyzing value maximization and

  base control programs.

• Highly developed communication and reporting skills (verbal and written).

• Preferred Knowledge in analytical tool (eg. Tableau/Power BI/SQL)

• Ability to professionally speak and write Arabic and English essential.

• Planning skills.

• Design skills in research and evaluation.

• Influencing Skills.

• Creativity.

• Being Collaborative/Team-Working.

Knowledge:

• Good  understanding of the Sudan market dynamics and familiarity with Zain's
business strategy, goals, and competitive landscape. 
• Proficient in utilizing data analysis tools such as Tableau and Power BI for in -
depth insights and reporting.