Job Purpose:

The User Experience Researcher is responsible for owning the end-to-end research process, encompassing both foundational (generative) and evaluative research methodologies.

This role is critical to uncovering meaningful insights through customer research, usability studies and by leveraging AI-driven tools and advanced data analytics. The goal is to support and directly influence products and services’ UX Design by translating user needs, behaviors and data into clear, actionable design recommendations and applying innovative thinking that deliver competitive and delightful Customer Experience (CX).

• Key Duties/ Responsibilities:

• The Specialist will own the execution of assigned research tasks, from planning to reporting:

• Collaborate with the Team Leader and relevant stakeholders to define research objectives, clarify key questions, and align research activities with product management and business strategies.

• Select, design, and plan appropriate research methods (e.g., in-depth interviews, user surveys, card sorting, usability testing) to address research goals and deeply understand user needs and motivations.

• Test websites and Apps wireframes, prototypes, and finished designs with users.

• Create user personas, journey maps, and user scenarios.

• Manage participant recruitment and screening, ensuring ethical research practices, data privacy, and representative sampling aligned with research objectives.

• Execute research studies rigorously and efficiently, ensuring high-quality data collection and adherence to defined methodologies, timelines, and best practices.

• Analyse raw qualitative and quantitative data, identify patterns and insights, and synthesize findings into clear, prioritized, and actionable design and business recommendations.

• Conduct competitor analysis and market benchmarking to identify best practices, user expectations, and opportunities for competitive advantage.

• Present complex data and insights through compelling visual storytelling, leveraging effective data visualization tools.

• Contribute to and maintain a centralized UXR repository, ensuring research findings are accessible and utilized for maximum organizational impact.

• Responsible for reporting needs and the status of assigned tasks.

• Responsible for the security, Confidentiality, & Integrity of all information assets within his/her responsibilities in accordance with the company’s Information Security Policies.

• Performance measurement:

• Research quality & effectiveness.

• Data accuracy and integrity.

• On-Time Delivery.

• Action points follow-up and implementation.

• Results achieved against the requested.

• Teamwork spirit & support