ZAIN2014 - HAC Segment Manager

  • Operation
    Zain Sudan
  • Division
    Commercial
  • Location
    Sudan - NA
  • Closing Date
    29-Oct-2025
About Zain
Zain is the pioneer of mobile telecommunications in the Middle East. We began life in 1983 in Kuwait as the region’s first mobile operator, and since the initiation of our expansion strategy in 2003, we have expanded rapidly. Read more here: https://zain.com/en/about-us/overview
About the Role

Department/Section: Commercial/Marketing Segments

Job Title: HAC Manager

Reports to: Director Marketing Segments



Job Purpose:

 

To develop/manage the HAC segment. This job responsibility lies under

monitoring/enhancing yearly KPI’s (Airtime Revenue/MOU, New activations, Gross

Additions, Churn, Returnees, and Market Share). It also involves maintaining a

healthy balance within the segment.

 

 

Key Tasks/Accountabilities:

 1. Identifying the segment and sizing the potential value and customers.

2. Develop & maintain an expert level of customer insight for the given

segment across preferences, lifestyle, needs & purchasing criteria…etc.

3. Understand the objectives for the segment, including customer

satisfaction, customer volumes & net adds, revenues & margins

4. Develop relevant, innovative & exciting customer value propositions for

the segment, incorporating pricing recommendations, customer

experience, VAS, loyalty & lifestyle benefits, branding & comm., device, &

sales channels

5. To ensure all relevant product & service lines (e.g. mobile voice & data,

VAS, SMS…etc.) are included/aligned in the segment marketing plans and

propositions

6. Plan and manage all activities related to advertising and promotion with

the marcom, PR, media, event, sales, digital and P&S teams

7. To ensure a close business performance monitoring of the segment,

including satisfaction levels, usage, service adoption, churn, ARPU,

revenues & margins

8. Evaluate the financial aspects of product development, such as budgets,

expenditures, research and development appropriations, and return-on[1]investment and profit-loss projections

9. Provide regular reports on campaign effectiveness and target performance

10. Prepare and implement 12 month roadmap for the segment in line with

commercial and marketing strategy

11. To manage CVM tool & define a BTL cross / up-selling & retention strategy,

ensuring delivery

12. Continuously monitor competition offers & promotions & analyse market

competitiveness of Zain packages/promos/offers, then come record and

come up with recommendations.

13. Prepare annual budget/re-forecast and business plan for the segment

FOR REFERENCE

HR Project

Job Profile

Segment Manager (HAC)

Nov 2014

14. Identify the segment(slow Opt in’s) and dissatisfaction factors and prepare

responses to enhance acquisition

15. Manage and coordinate with sales department on upfront commission

scheme, and continuously monitor direct impact on newly customers and

values

16. Monitor success of segment based on factors such as market appealing,

serviceability, cost…

17. Set/develop pricing scheme with the vendor/supplier for cost reduction

on multiple of handsets/devices

18. Manage and implement all strategic responsibility as highlighted in annual

strategic plan

19. Responsible for the security, Confidentiality & Integrity, of all information

assets within his/her responsibilities in accordance with the company’s

Information Security Policies.

20. Train/lead & coach HAC segment team on all above tasks

 

 

Typical Performance Measures:

 

  • • Customer Satisfaction and loyalty

    • Market Penetration

    • Successful Entry into New Markets in regions

    • Revenue

    • Success of Product Launches - Achievement of Target Sales Projections

 

 

Dimensions:

                

  • • Marketing role – needs 5 years relevant experience

    • Contribution to Management of Annual Marketing Plan & strategies, policies and

    processes

 

What We Need From You

Qualifications/Experience:

  • • MBA or Business degree or B.Sc. in Economics or relevant field.

    • At least 5 years of relevant marketing or commercial product development

    and management

    • Relevant professional Marketing/Business qualification essential

    • International Leadership experience is preferred

    • Team management experience is highly required

    • Should have previous strong track record of success in major new product

    launches

    • Ability to professionally speak and write Arabic and English essential

    • Sound Knowledge of current best practice methodologies around product

    development, business analysis, market research methods and

    approaches.

    • Relevant IT understanding

    • Mobile Telecommunications and product knowledge.

    • Planning analysis skills.

 

Knowledge:

  • • Good understanding of the Sudan market and Zain business strategy, goals and

    competitive environment

    • Knowledge of current best practice market research methods and approaches

    • Relevant IT understanding

    • Mobile Telecommunications and product knowledge

 

Skills:

  • • Highly developed communication and reporting skills (verbal and written)

    • Planning analysis skills

    • Highly developed skills in use of relevant IT packages including Excel, Access,

    Word, PowerPoint etc.

    • Design skills in research and evaluation

    • Influencing Skills

    • Leadership skills

 

Key Behaviors for Success:

  • • Commercial Awareness

    • Customer Orientation

    • Creativity, analytical Thinking & Problem Solving

    • Forward Planning

    • Being Collaborative/Team-Working

    • Confidence

About Application Process

If you meet the criteria and you are enthusiastic about the role, we would welcome your application. To complete the application you would need the following document(s):

  1. Resume/CV
  2. Passport-size photograph
  3. Highest Education Qualification