ZAIN2014 - HAC Segment Manager
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OperationZain Sudan
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DivisionCommercial
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LocationSudan - NA
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Closing Date29-Oct-2025
About Zain
About the Role
Department/Section: Commercial/Marketing Segments
Job Title: HAC Manager
Reports to: Director Marketing Segments
Job Purpose:
To develop/manage the HAC segment. This job responsibility lies under
monitoring/enhancing yearly KPI’s (Airtime Revenue/MOU, New activations, Gross
Additions, Churn, Returnees, and Market Share). It also involves maintaining a
healthy balance within the segment.
Key Tasks/Accountabilities:
1. Identifying the segment and sizing the potential value and customers.
2. Develop & maintain an expert level of customer insight for the given
segment across preferences, lifestyle, needs & purchasing criteria…etc.
3. Understand the objectives for the segment, including customer
satisfaction, customer volumes & net adds, revenues & margins
4. Develop relevant, innovative & exciting customer value propositions for
the segment, incorporating pricing recommendations, customer
experience, VAS, loyalty & lifestyle benefits, branding & comm., device, &
sales channels
5. To ensure all relevant product & service lines (e.g. mobile voice & data,
VAS, SMS…etc.) are included/aligned in the segment marketing plans and
propositions
6. Plan and manage all activities related to advertising and promotion with
the marcom, PR, media, event, sales, digital and P&S teams
7. To ensure a close business performance monitoring of the segment,
including satisfaction levels, usage, service adoption, churn, ARPU,
revenues & margins
8. Evaluate the financial aspects of product development, such as budgets,
expenditures, research and development appropriations, and return-on[1]investment and profit-loss projections
9. Provide regular reports on campaign effectiveness and target performance
10. Prepare and implement 12 month roadmap for the segment in line with
commercial and marketing strategy
11. To manage CVM tool & define a BTL cross / up-selling & retention strategy,
ensuring delivery
12. Continuously monitor competition offers & promotions & analyse market
competitiveness of Zain packages/promos/offers, then come record and
come up with recommendations.
13. Prepare annual budget/re-forecast and business plan for the segment
FOR REFERENCE
HR Project
Job Profile
Segment Manager (HAC)
Nov 2014
14. Identify the segment(slow Opt in’s) and dissatisfaction factors and prepare
responses to enhance acquisition
15. Manage and coordinate with sales department on upfront commission
scheme, and continuously monitor direct impact on newly customers and
values
16. Monitor success of segment based on factors such as market appealing,
serviceability, cost…
17. Set/develop pricing scheme with the vendor/supplier for cost reduction
on multiple of handsets/devices
18. Manage and implement all strategic responsibility as highlighted in annual
strategic plan
19. Responsible for the security, Confidentiality & Integrity, of all information
assets within his/her responsibilities in accordance with the company’s
Information Security Policies.
20. Train/lead & coach HAC segment team on all above tasks
Typical Performance Measures:
• Customer Satisfaction and loyalty
• Market Penetration
• Successful Entry into New Markets in regions
• Revenue
• Success of Product Launches - Achievement of Target Sales Projections
Dimensions:
• Marketing role – needs 5 years relevant experience
• Contribution to Management of Annual Marketing Plan & strategies, policies and
processes
What We Need From You
Qualifications/Experience:
• MBA or Business degree or B.Sc. in Economics or relevant field.
• At least 5 years of relevant marketing or commercial product development
and management
• Relevant professional Marketing/Business qualification essential
• International Leadership experience is preferred
• Team management experience is highly required
• Should have previous strong track record of success in major new product
launches
• Ability to professionally speak and write Arabic and English essential
• Sound Knowledge of current best practice methodologies around product
development, business analysis, market research methods and
approaches.
• Relevant IT understanding
• Mobile Telecommunications and product knowledge.
• Planning analysis skills.
Knowledge:
• Good understanding of the Sudan market and Zain business strategy, goals and
competitive environment
• Knowledge of current best practice market research methods and approaches
• Relevant IT understanding
• Mobile Telecommunications and product knowledge
Skills:
• Highly developed communication and reporting skills (verbal and written)
• Planning analysis skills
• Highly developed skills in use of relevant IT packages including Excel, Access,
Word, PowerPoint etc.
• Design skills in research and evaluation
• Influencing Skills
• Leadership skills
Key Behaviors for Success:
• Commercial Awareness
• Customer Orientation
• Creativity, analytical Thinking & Problem Solving
• Forward Planning
• Being Collaborative/Team-Working
• Confidence
About Application Process
If you meet the criteria and you are enthusiastic about the role, we would welcome your application. To complete the application you would need the following document(s):
- Resume/CV
- Passport-size photograph
- Highest Education Qualification