Job Purpose:

To be fully accountable for maximizing the revenue and manage the retail international Roaming and International calls products and maintain a positive margin by developing profitable new products/services from concept through to product launch.

Key Accountabilities and Tasks:

1. 1. Manage Roaming and International calls Products and ensure the profitability of each service,

thorough monitoring the cost components, and forex rates

2. Use data analysis to maintain positive margins for Roaming and International Calls by putting

actions and prepare reports to present the results.

3. Use Market research and the historical data to understand price elasticity of products within

target segments.

4. Participate in Defining Prices and the targeted segment for Roaming and International Calls

services and recommendations on how to penetrate the market and the way of communication

channels that should be used.

5. Provide detailed monthly revenue analysis and reports for the responsible services.

6. Provide detailed daily, weekly and monthly reports for all products and services progress.

7. Manage all the stakeholders to complete projects on time and within budget.

8. Monitor market for the latest development in technology, competition, consumer usage and

uptake trends, regulatory changes, etc. and identify the impact and/or application of such

development on product strategy.

9. Analyze all sources of data to identify customer needs, requirements and behavior which can be

translated into profitable business opportunities i.e. Roaming Services and International Calls.

10. Propose & drive a comprehensive plan for the all segments focusing on customer growth,

revenue and ARPU stimulation. Actively capture & develop ideas for new propositions &/or

products that satisfy all segment needs.

11. Pull together the requirements identified during the requirements capture process and obtain

stakeholder and management approval to the intended Service Proposal / Scope of Work.

12. Work Closely with Engineering, IT, Wholesales and Interconnect, Finance, Customer Care &

Sales departments in the performance of a full feasibility study in order to define and

communicate the methodology by which the agreed functional requirements shall be delivered.

13. Provide properly assessed awareness and communication requirements and then work with

communication team, direct and indirect channels to ensure such requirements are met on time.

14. Undertake other relevant duties/responsibilities as delegated by line manager.

 Typical Performance Measures:

• • Customer Satisfaction

  • Roaming and International Calls Margin.

  • Market Penetration.

  • Revenue.

  • Success of Product Launches - Achievement of Target Sales Projections

  • Enhancement of ZAIN company image and reputation within the market

Dimensions:

Specialist Marketing role – needs 2-3 years relevant experience.

• Has responsibility for at least 1 major product and multiple sub-products/services.

• Contribution to development of Annual Marketing Plan and development of

marketing strategies, policies and processes.

Key Behaviours for Success:

• •Commercial Awareness

  • Customer Orientation

  • Creativity

  • Analytical Thinking and Problem Solving

  • Forward Planning

  • Concern for Impact

  • Empathy

  • Being Collaborative/Team-Working

  • Confidence

  Skills:
  • Negotiation/contract management of external suppliers.

  • Highly developed communication and reporting skills (verbal and written)

  • Planning and organising skills

  • Highly developed skills in use of relevant IT packages including Excel. Word,

  PowerPoint etc.

  • Design skills in research and evaluation

  • Influencing Skills

Knowledge:

In-depth understanding of all elements of Product Life-Cycle Management and the

Marketing Mix

• Good understanding of the Sudan market and ZAIN business strategy, goals and

competitive environment.
In-depth knowledge of current best practice market research methods and

approaches

• Relevant IT understanding.

• In-depth Mobile Telecommunications product knowledge