Key accountabilities and Tasks:

• Summarize VAS & Digital Content data analysis into actionable reports and present

  results.

  • Use Market research to understand price elasticity of products within target segments.

  • Monitor market for the latest development in technology, competition, consumer usage

  and uptake trends, regulatory changes, etc. and identify the impact and/or application of

  such development on product strategy.

  • Analyze all sources of data to identify customer needs, requirements and behavior which

  can be translated into profitable business opportunities i.e. VAS & Digital Content

  Services.

  • Propose & propose a comprehensive plan for all segments focusing on customer growth,

  revenue and ARPU stimulation. Actively capture & develop ideas for new propositions

  &/or products that satisfy all segment needs.

  • Responsible for all the Marketing levers required to drive incremental customer lifetime

  value.

  • Responsible for campaigns design and approval using the Campaign management

  System.

  • Accountable for the development, implementation and success of the business plans to

  “keep” and “grow” existing customers.

  • Undertake other relevant duties/responsibilities as delegated by line manager

Typical Performance Measures:

• Customer Satisfaction

  • Customer Retention

  • Market Penetration

  • Successful Entry into New Markets

  • Success of Product Launches - Achievement of Target Sales Projections

  • Minimizing Customer “Churn”

  • Enhancement of ZAIN company image and reputation within the market.

Dimensions:        

•Responsible for management of third-party market research suppliers/contracts

• Specialist Marketing role – needs 3-5 years relevant experience

• • Has responsibility for at least 1 major product and multiple sub-products/value added

  services

  • Contribution to development of Annual Marketing Plan and development of marketing

  strategies, policies and processes
  
  
  

• • Educated to Degree level

  • Relevant professional Marketing/Business qualification essential

  • Previous experience of Product Manager role in a private sector organization

  essential

  • International management experience preferred

  • Should have previous strong track record of success in major new product launches

  • Ability to speak and write Arabic and English essential Minimum

  • 2 years of experience in product development / management, business analysis
  
  
  
  
  

Key Behaviours for Success:

• • Commercial Awareness

  • Customer Orientation

  • Creativity

  • Analytical Thinking and Problem Solving

  • Forward Planning

  • Concern for Impact

  • Empathy

  • Being Collaborative/Team-Working

  • Confidence

Knowledge:

• • In-depth understanding of all elements of Product Life-Cycle Management and the

  Marketing Mix

  • Good understanding of the Sudan market and ZAIN business strategy, goals and

  competitive environment

  • In-depth knowledge of current best practice market research methods and

  approaches

  • Relevant IT understanding

  • In-depth Mobile Telecommunications product knowledge

Skills:

• Negotiation/contract management of external suppliers

  • Highly developed communication and reporting skills (verbal and written)

  • Planning and organizing skills

  • Highly developed skills in use of relevant IT packages including Excel. Word, PowerPoint etc.

  • Design skills in research and evaluation

  • Influencing Skills

  • Excellent presentation skills

  • Analytical Thinking and Problem Solving