Key accountabilities and Tasks:

• • Develop and execute Digital Advertisement product and services, both short and long and

  coordinate at all stages with ENG, IT, FIN, Sales.

  • Monitor the success of Digital Advertisement products based on factors such as market

  appealing, serviceability, customer experience… etc.

  • Monitor monthly, quarterly reports against business targets for the specific offers &

  promotions.

  • Monitor competition in their Digital Advertisement activity and come with execution

  plans.

  • Continuously monitor overall market, satisfaction, threats, recommendations etc.

  • Responsible for Planning and execute all digital Advertisement Services, including SEO,

  marketing database, email, social media, online Advertisement and display advertising

  campaigns.

  • Define business opportunities within Digital advertisement areas.

  • Expanding footprint of our content across global digital platforms by mapping out

  effective partnership plans.

  • Evaluate the potential financial impact of prospective partnerships i.e., benefits, costs and

  potential risks of each partnership, evaluate deal terms such as minimum guarantees,

  licensing period, etc.

  • Undertake other relevant duties/responsibilities as delegated by line manager.

Typical Performance Measures:

• Customer Satisfaction

  • Customer Retention

  • Market Penetration
  
  • Successful Entry into New Markets

  • Success of Product Launches - Achievement of Target Sales Projections

  • Minimizing Customer “Churn”

  • Enhancement of ZAIN company image and reputation within the market

Dimensions:        

• Responsible for management of third-party market research suppliers/contracts

  • Specialist Marketing role – needs 3-5 years relevant experience

  • Has responsibility for at least 1 major product and multiple sub-products/value added

  services

  • Contribution to development of Annual Marketing Plan and development of marketing

  strategies, policies and processes

• • Educated to Degree level

  • Relevant professional Marketing/Business qualification essential

  • Previous experience of Product Manager role in a private sector organization

  essential

  • International management experience preferred

  • Should have previous strong track record of success in major new product launches

  • Ability to speak and write Arabic and English essential Minimum

  • 2 years of experience in product development / management, business analysis.

Key Behaviours for Success:

• • Commercial Awareness

  • Customer Orientation

  • Creativity

  • Analytical Thinking and Problem Solving

  • Forward Planning

  • Concern for Impact

  • Empathy

  • Being Collaborative/Team-Working

  • Confidence

Knowledge:

• • In-depth understanding of all elements of Product Life-Cycle Management and the

  Marketing Mix

  • Good understanding of the Sudan market and ZAIN business strategy, goals and

  competitive environment

  • In-depth knowledge of current best practice market research methods and

  approaches

  • Relevant IT understanding

  • In-depth Mobile Telecommunications product knowledge

Skills:

• • Negotiation/contract management of external suppliers

  • Highly developed communication and reporting skills (verbal and written)

  • Planning and organising skills

  • Highly developed skills in use of relevant IT packages including Excel. Word, PowerPoint etc.

  • Design skills in research and evaluation

  • Influencing Skills

  • Excellent presentation skills

  • Analytical Thinking and Problem Solving