About Role

Zain Job Description

Department/Section: Digital Services

Job Title: Digital Content Operations and Partnerships Team Leader

Reports to: Digital Content & Partnership Manager

Job Purpose: To be fully accountable for maximizing the revenue potential of a delegated portfolio of existing

ZAIN VAS & Digital Content product. Maintain healthy relationship between Zain, Master

Aggregators and Content Providers. It also involves maintaining a healthy balance between

exiting products and new upcoming ones and assist in driving big VAS & Digital revenue market share.

Key Tasks/Accountabilities:
• Participate in Planning, Rollout and Managing product and services (based on IVR, PSMS,

Digital Content based services. etc) with annual and long-term marketing strategy that should

deliver business objectives in terms of revenue, unique users, differentiation, unique selling

points and competitive edge.

• Summarize VAS & Digital Content data analysis into actionable reports and present results.

• Use Market research to understand price elasticity of products within targeted segments.

• Participate in Defining Prices and the targeted segment for VAS & Digital Content services and

recommend on how to penetrate the market and the mean of communication channels

• Use Market research/ KPIs and adhoc reports to understand price elasticity of VAS & Digital

Content products within target segments and come up with targeted promotions/offers.

• Provide detailed monthly revenue analysis and reports for the VAS & Digital Content services.

• Manage Vendors/Partners to complete projects on time and within budget and

coordinate/drive all strategic initiatives.

• Monitor market for the latest development in technology, competition, consumer usage and

uptake trends, regulatory changes, etc. and identify the impact and/or application of such

development on product strategy.

• Analyze all sources of data to identify customer needs, requirements and behavior which can

be translated into profitable business opportunities i.e. VAS & Digital Content Services

• Propose & drive a comprehensive plan for the all segments focusing on customer growth,

revenue and ARPU stimulation. Actively capture & develop ideas for new propositions &/or

products that satisfy all segment needs

• Pull together the requirements identified during the requirements capture process and obtain

stakeholder and management approval to the intended Service Proposal / Scope of Work.

• Evaluate New Content Partners Proposals Based on Zain Selection Criteria & Provide All

Required Support That will Support New Partners Based on the Designed Process &

Procedures that will Facilitate Business Environmental Flow.

• Work Closely with Engineering, IT, Finance, Customer Care & Sales departments in the

performance of a full feasibility study in order to define and communicate the methodology by

which the agreed functional requirements shall be delivered.

• Responsible for the security, Confidentiality & Integrity, of all information assets within

his/her responsibilities in accordance with the company’s Information Security Policies

• Responsibility of designing development plan for his/her team per quarter

• Provide properly assessed awareness and communication requirements and then work with

communication team, direct and indirect channels to ensure such requirements are met on

time.

• Undertake other relevant duties/responsibilities as delegated by line manager.

• Train team on all above tasks

Typical Performance Measures:

• Customer Satisfaction

• Customer Retention

• Market Penetration

• Successful Entry into New Markets

• Success of Product Launches - Achievement of Target Sales Projections

• Minimizing Customer “Churn”

• Enhancement of ZAIN company image and reputation within the market


Dimensions:
• Responsible for management of third-party market research suppliers/contracts

• Team Leader Marketing role – needs 4 years relevant experience

• Has responsibility for at least 1 major product and multiple sub-products/value added

services

• Contribution to development of Annual Marketing Plan and development of marketing

strategies, policies and processes

PERSON SPECIFICATION

Qualifications/Experience:

• Educated to Degree level

• Relevant professional Marketing/Business qualification essential

• Previous experience of Product Manager role in a private sector organization essential

• International management experience preferred

• Should have previous strong track record of success in major new product launches

• Ability to speak and write Arabic and English essential
Knowledge:
• In-depth understanding of all elements of Product Life-Cycle Management and the Marketing

Mix

• Good understanding of the Sudan market and ZAIN business strategy, goals and competitive

environment

• In-depth knowledge of current best practice market research methods and approaches

• Relevant IT understanding

• In-depth Mobile Telecommunications product knowledge

Skills:

• Negotiation/contract management of external suppliers

• Highly developed communication and reporting skills (verbal and written)

• Planning and organising skills

• Highly developed skills in use of relevant IT packages including Excel. Word, PowerPoint

etc.

• Design skills in research and evaluation

• Influencing Skills

• Excellent presentation skills

• Analytical Thinking and Problem Solving

• Investigative/Diagnostics approaches

• Concern for Standards/Efficiency

Key Behaviors for Success Dedication:

• Commercial Awareness

• Customer Orientation

• Creativity

• Analytical Thinking and Problem Solving

• Forward Planning

• Concern for Impact

• Empathy

• Being Collaborative/Team-Working

• Confidence

• Analytical thinking (Great synthesizers/ Decision Making)

• Drive for results