Job Purpose:

Manage ideas for all existing Mass segment products. Coordinate the prepaid marketing effort of these products by performing the following duties. This job responsibility lies under managing KPI’s (Solely returnees & Churn - besides active base, & airtime revenue), handling the Mass Segment with regional focus. It also involves maintaining a healthy balance for the Mass segment to increase the market share. Also lead, train & engage all Mass retention team.

Key Tasks/Accountabilities:

1. Manage & monitor marketing plans and programs, and coordinate at all stages with ENG, IT, FIN, Sales.

2. Prepare or coordinate preparation of existing Mass segment products layout and value proposition, launch plans & product management to retain customer & revenue base growth across all mid and low ARPU customers.

3. Managing 2 main segments: Low and Mid ARPU customers.

4. Monitor success of segement products based on factors such as market appealing, serviceability, cost…

5. Monitor monthly, quarterly and statistical reports against budget on Returnees /Churn/ corresponded Revenue of Low and Mid ARPU prepaid customers as well handsets & come up with solutions.

6. Accountable for budgeted KPI’s (active base, returnees, churn, and existing revenue)

7. Monitor all existing Mass products life cycles and profitability

8. To create and develop internal and external awareness for all existing products and services for Mass segment.

9. Identify products and services churn/segment and dissatisfaction factors and prepare responses to minimize such factors.

   10.  Continuously monitor overall market for loyalty, satisfaction, threats, recommendations etc

10. Predict and report customers who are likely to churn in the near future and propose remedies to all cross-functional units and raise alarm.

11. Identify Mass retention and churn issues at regional levels and rectify these issues for timely resolutions.

12. Coordinate with the Customer Value Development team to enhance brand/customer experience for Mass segment

13. Coordinates at all stages with the development/CVM and all other retention units for other segments to ensure alignment.

    15.  Manage and implement all strategic responsibility as highlighted in annual strategic plan for Mass.

14. Responsible for the security, Confidentiality & Integrity, of all information assets within his/her responsibilities in accordance with the company’s Information Security Policies.

15. Train/lead & coach Mass retention team on all above tasks

Typical Performance Measures:

• Customer Satisfaction and loyalty

• Market Penetration

• Successful Entry into New Markets in regions

• Revenue

• Success of Product Launches - Achievement of Target Sales Projections

Dimensions:

• Marketing role – needs 4 years relevant experience

• Contribution to Management of Annual Marketing Plan and Management of marketing strategies, policies and processes

Qualifications/Experience:

Knowledge:

• Good understanding of the Sudan market and Zain business strategy, goals and competitive environment

• Knowledge of current best practice market research methods and approaches

• Relevant IT understanding

• Mobile Telecommunications and product knowledge

Skills:

• Highly developed communication and reporting skills (verbal and written)

• Planning analysis skills

• Highly developed skills in use of relevant IT packages including Excel, Access, Word, PowerPoint etc.

• Design skills in research and evaluation

• Influencing Skills

Key Behaviours for Success:

• Commercial Awareness

• Customer Orientation

• Creativity

• Analytical Thinking and Problem Solving

• Forward Planning

• Concern for Impact

• Empathy

• Being Collaborative/Team-Working

• Confidence