Role Purpose

Zain Iraq is Actively recruiting to hire a Senior Analyst Digital Platform The Digital Analyst is responsible for managing analytics tools, generating reports, and conducting analysis to provide actionable insights that support the performance and strategic goals of Zain IQ’s digital platforms. This role involves setting up and maintaining analytics frameworks, tracking key performance indicators, identifying trends, and delivering timely insights to the digital team. The Digital Analyst will work closely with the Product Owner, Experience Designer, Product Designer, and Quality Lead to ensure that data-driven decisions are integrated into product development, user experience enhancements, and quality improvements.

Responsibilities

• Manage and maintain digital analytics tools to track performance metrics across digital assets

• Define key tracking parameters and ensure that all digital platforms are properly configured to capture user behavior data

• Maintain data integrity by validating and cleaning data to ensure accuracy and consistency across platforms

• Create and maintain dashboards to provide real-time insights into platform performance and user behavior

• Ensure compatibility of tracking tools with product updates and technical changes

• Develop custom reports based on business requirements from the Product Owner and other stakeholders

• Distribute regular performance reports to track user behavior

• Deliver actionable insights based on data analysis to inform product development, design, and marketing strategies

• Identify trends and anomalies in user behavior and escalate issues to the relevant teams

• Ensure reports are delivered on time and aligned with stakeholder expectations

• Analyze customer behavior to identify friction points and recommend improvements to the Experience Designer and Product Designer

• Provide data-driven recommendations to the Product Owner to enhance platform performance

• Identify underperforming features and provide insights into user drop-offs and engagement gaps

• Measure the impact of design and product changes based on user behavior and performance metrics

• Create predictive models to anticipate future user behavior and inform long-term product strategies

• Communicate insights in a clear and actionable format tailored to different stakeholder needs

• Monitor platform performance on an ongoing basis to identify and resolve issues in real time

• Set up alerts and monitoring systems to detect performance drops or technical issues

• Coordinate with the Quality Lead to track post-launch performance and identify quality gaps

• Support the Experience Designer by providing data on how user behavior is impacted by design changes

• Ensure alignment between performance tracking and business objectives

• Provide ongoing feedback to the development team to improve platform stability and performance

• Work closely with the Product Owner to define reporting requirements and align insights with business goals

• Support the Experience Designer by providing user behavior insights to refine the user journey and interface design

• Collaborate with the Product Designer to validate product feature adoption and user engagement

• Provide performance feedback to the Quality Lead to improve product reliability and test coverage

• Ensure consistency in reporting and insights across different product teams

Education, Experience and Competencies