About the Role

Department/Section:   B2B

Job Title:                          Digital services specialist 

Reports to:                           E-Services and Integrated Solutions Team Leader

Key Tasks/Accountabilities:

1. Product Ideation & Development:

   • Lead the ideation and conceptualization of existing and new E-Services, SaaS services and non-mobile products, based on market research, customer insights and presales/sales feedback and requests.

   • Collaborate with the Team Leader and presales/sales teams to define product requirements, features, and functionalities.

   • Ensure the development of solutions that align with Zain’s strategic goals and market demands.

2. Marketing Strategy & Go-to-Market Planning:

   • Develop and execute comprehensive marketing strategies for new and existing SaaS, E-services and non-mobile products.

   • Create go-to-market plans, including pricing, positioning, and promotional activities.

   • Collaborate with the marketing branding team to develop marketing materials, campaigns, and digital content to drive product awareness and adoption.

3. Product Lifecycle Management:

   • Oversee the entire product lifecycle, from ideation to post-launch, ensuring timely delivery and successful market penetration.

   • Monitor product performance post-launch, analyzing key metrics such as revenue, customer adoption, and satisfaction.

   • Implement product improvements and updates based on customer feedback and market trends.

4. Customer Engagement & Market Research:

   • Conduct market research to identify customer needs, market trends, and competitive offerings.

   • Engage with customers to gather feedback and insights, ensuring the development of solutions that meet their needs.

   • Build and maintain strong relationships with key customers, acting as a trusted advisor for Zain’s E-services, SaaS services, and non-mobile products.

5. Cross-Functional Collaboration:

   • Work closely with the presales, sales, and technical support teams to ensure alignment on product offerings and go-to-market strategies.

   • Collaborate with external vendors and partners to deliver integrated solutions to customers.

   • Coordinate with the finance team to develop business cases and financial models for new products.

6. Reporting & Performance Measurement:

   • Provide detailed reports on product development, marketing activities, and performance metrics.

   • Monitor and report on key performance indicators (KPIs) such as revenue growth, customer adoption, and market share.

   • Assist in implementing action plans to address performance gaps and drive continuous improvement.

7. Compliance & Best Practices:

   • Ensure compliance with all applicable policies and regulatory requirements in information security.

   • Stay updated on industry best practices and emerging technologies to ensure Zain’s E-services and SaaS solutions remain competitive.

Typical Performance Measures:

• Product Success: Successful management of existing products and launch of new E-services, SaaS services, and non-mobile products.

• Revenue Growth: Achievement of revenue targets through effective product development/management and marketing strategies.

• Customer Satisfaction: High levels of customer satisfaction and loyalty, as measured by feedback and retention rates.

• Market Share: Growth in market share for Zain’s E-services, SaaS services, and non-mobile products.

• Collaboration: Effective collaboration with cross-functional teams and external partners.

What We Need From You

Person Specification:

Qualifications/Experience:

• Bachelor’s degree in Marketing, Business, IT, or a related field. A master’s degree or professional certification (e.g., Product Management, Digital Marketing) is a plus.

• Minimum of 3 years of experience in product management, marketing, or a related field, preferably in the telecommunications or IT industry.

• Proven experience with SaaS services, E-services, and non-mobile products.

• Strong understanding of the B2B market and corporate customer needs.

Key Skills:

• Product Management: Expertise in supporting the end-to-end product lifecycle, from ideation to post-launch.

• Marketing Strategy: Strong skills in assisting with the development and execution of marketing strategies and go-to-market plans.

• Customer Engagement: Ability to build and maintain strong relationships with customers, understanding their needs and delivering value.

• Analytical Thinking: Strong analytical and problem-solving skills to analyze market trends and product performance.

• Collaboration: Strong interpersonal skills to work effectively with cross-functional teams and external partners.

Key Behaviors for Success:

• Innovative: Focused on supporting the development of innovative solutions that meet customer needs and drive business growth.

• Customer-Centric: Committed to delivering exceptional customer experiences through high-quality products and services.

• Results-Driven: Committed to achieving business targets and driving revenue growth.

• Collaborative: Strong interpersonal skills to work effectively with cross-functional teams and external partners.

Dimensions:

• Product Development: Support the development of E-services, SaaS services, and non-mobile products, ensuring they meet market demands and customer needs.

• Marketing Support: Assist in developing and executing marketing strategies to drive product awareness and adoption.

• Customer Engagement: Act as a trusted advisor to customers, ensuring their needs are met and expectations are exceeded.

• Cross-Functional Collaboration: Work closely with presales, sales, and technical support teams to deliver integrated solutions.