Role Purpose

Zain Iraq Is Actively recruiting to hire Consumer Marketing Segment Experienced Analyst is responsible for analyzing market trends, customer behavior, and competitive activities to develop and optimize segment-specific marketing strategies. The role involves working closely with cross-functional teams to design, execute, and assess marketing initiatives that drive customer acquisition, retention, and revenue growth in the telecom sector

What We Need From You

•    Conduct detailed market research and customer segmentation analysis to identify opportunities for targeted marketing campaigns.

• Monitor and analyze customer behavior, usage patterns, and trends to develop insights for improving product offerings and customer experience.

• Assist in the development and execution of consumer segment marketing strategies and campaigns to drive revenue and subscriber growth.

• Collaborate with product development teams to refine existing telecom services and launch new offerings based on consumer needs.

• Support the creation of customer value propositions for different market segments.

• Track and report key performance indicators (KPIs) related to subscriber growth, revenue generation, and campaign effectiveness.

• Conduct post-campaign analysis to assess ROI and optimize future marketing initiatives.

• Develop dashboards and reports to provide insights for senior management decision-making.

• Work closely with sales, customer experience, and digital teams to ensure the seamless execution of segment marketing strategies.

• Support brand and communication teams in designing effective advertising and promotional materials.

• Coordinate with data analytics and business intelligence teams to enhance customer segmentation and personalization efforts.

• Develop and execute strategies to improve customer retention, loyalty, and engagement within key consumer segments.

• Analyze churn patterns and recommend initiatives to enhance customer lifetime value

• Support the rollout of targeted offers and loyalty programs.

Education, Experience and Competencies

Education

• Bachelor’s Degree Or above

Experience

• 3-5 years of experience in consumer marketing, segmentation, or product management, preferably in the telecom industry.

Competencies

Behavioral

• Achievement Driven

• Analytical Thinking

• Team Work

• Information Seeking

• Team Management

• Problem Solving and Creativity

• Initiative

Technical

• Financial Management

• Performance Management

• Business Modeling and Analysis

• Oral and Written Communication

• Managing Information

• Technology Application

• Advertising and Marketing

• Product Development

IDE Competency

• Courage to Engage

• Addressing Bias

• Allyship