About the Role

The Sr. Manager, Digital Strategy & Performance is responsible for leading the development and execution of digital strategies to enhance business performance and drive growth. This role involves leveraging data-driven insights to optimize digital channels, improve user experiences, and ensure alignment with overall business objectives. The Sr. Manager will monitor key performance indicators (KPIs), analyze digital performance metrics, and provide actionable recommendations to enhance the impact of digital initiatives. The ideal candidate brings extensive expertise in managing digital ecosystems, implementing performance optimization strategies, and contributing to business transformation through innovative digital solutions.

Main Responsibilities & Duties

Digital Strategy & Transformation:

• Develop and implement a comprehensive digital strategy focused on modernizing telecom services, introducing digital-first customer experiences, and creating new revenue channels through digital products.

• Identify emerging digital trends (e.g., AI, ML, blockchain) that can be leveraged to optimize operations, reduce costs, and create competitive advantages.

• Assess and elevate the organization’s digital maturity by identifying gaps, setting benchmarks, and developing a roadmap for achieving digital excellence.

Performance Analysis & Reporting:

• Monitor and analyze the performance of digital marketing channels, including paid media, SEO, social media, email marketing, and website traffic.

• Develop comprehensive dashboards and performance reports to track KPIs, ROI, and the effectiveness of digital marketing strategies.

Digital Campaign Optimization:

• Identify trends, anomalies, and opportunities to optimize campaigns and maximize marketing ROI.

• Recommend strategies for improving customer engagement, lead generation, and conversion rates across digital platforms.

• Implement A/B testing and multivariate testing to validate hypotheses and refine targeting strategies.

Digital Experience Enhancement:

• Leverage insights to refine digital touchpoints and enhance the overall digital experience across web, mobile, and other digital properties.

• Ensure a seamless and engaging user journey, working closely with UX/UI teams to help optimize landing pages, content placement, and design elements.

• Use customer behavior data and journey mapping to uncover pain points and opportunities for improving digital interactions.

Insights & Strategic Recommendations:

• Translate complex data sets into actionable insights and recommendations for marketing and business teams.

• Use data to uncover customer behavior trends, preferences, and pain points to support user experience (UX) optimization.

• Advise on budget allocation and digital investment based on performance insights.

Collaboration & Stakeholder Management:

• Partner with marketing, product, and data teams to align on KPIs, objectives, and performance measurement frameworks.

• Work closely with digital marketing teams to guide strategy based on insights, ensuring continuous improvement and alignment with business goals.

• Lead performance reviews and optimization workshops with internal teams and external parties.

Data Management & Tool Utilization:

• Manage data sources and integrate analytics and business intelligence tools in coordination with the BI team.

• Utilize customer engagement platforms for campaign orchestration, execution, and measurement.

• Work with mobile measurement solutions for attribution tracking and evaluating mobile performance.

• Integrate workflow automation tools to streamline processes and ensure seamless data connectivity across platforms.

• Leverage application performance monitoring solutions to track platform performance, identify bottlenecks, and optimize the technical performance of web and mobile applications.

• Oversee data collection processes and ensure the accuracy and integrity of tracking and reporting across all digital assets.

• Stay updated on industry trends and adopt emerging tools to enhance performance measurement and generate actionable insights.

Skills and Knowledge

• Analytical mindset with a data-driven approach to problem-solving.

• Strong understanding of digital channels and customer experience management.

• Ability to manage large datasets and extract actionable business insights.

• Expertise in creating visualizations, dashboards, and performance reports.

• Comprehensive knowledge of digital marketing strategies, tools, and industry best practices.

• Proficiency with analytics platforms and tools such as business intelligence software, customer engagement platforms, and application performance monitoring solutions.

• Excellent communication and presentation skills, with the ability to translate complex, data-driven insights into actionable recommendations for non-technical stakeholders.

Education and Experience

• Bachelor’s degree in Marketing, Business, Data Science, or a related field / Experience.

• 10 - 15 years of experience in digital marketing analytics, digital channel.

• Proven track record in managing multi-channel digital campaigns and optimizing digital experiences to enhance customer engagement.