Job Purpose:

Reporting to the Creative Team Leader, contribute as a member of Creative team to improve the competitive positioning of Zain product & service and enhance brand awareness and company reputation and image in the market.

Key Tasks/Accountabilities:

1        The single focal point between the agency & Zain Departments.

2        Will be responsible with the creative team leader to develop product briefs to both advertising brief and Branding brief and coordinate with the creative agency and attend the needed necessary queries and explanations.   

3        Ensure to reflect Zain brand values, guidelines, messages, images & localization for all advertising campaigns and Branding items.

4        Coordinate between Zain departments (Commerical & others) and our advertising agency by briefing the agency with all communication needs & follow up till approval & finalization.

5         Insure to deliver the final CDs to advertising media team (BTL & outdoor, Media Specialist , Trade marketing production specialists and the Branding Team) to start production process with procurement.

6        Review content for Zain ads (Script – English & Arabic) that sent by agency to ensure clear messages & needed information’s, then share it with Creative & production team leader, Branding & Creative manager, project owner then Branding & Advertising Director for approval.

7        Adhere to processes that are in place to enable effective communication across Commercial Department

8        Communicate the new campaign to call centre, Back office, Commercial team, retail sales & internal communication team before launching any campaign. Also ensure to deliver the approved SMSs for advertising media team (Digital media) to start broadcasting.

9        Act as internal consultant across Zain, providing professional advice, guidance and support within Commercial and cross-functionally.

10    Undertake any additional relevant tasks/activities as delegated by the Creative & Production Team Leader.

Typical Performance Measures:

• Customer Satisfaction

• Customer Retention

• Positive Zain company image and reputation within the market

• Awareness of brand within the market

Dimensions:

• Fresh Marketing role – 0 - 1 years relevant professional experience

• Input into the development of Annual Marketing Plan

• Custodian of brand values and company image

Qualifications/Experience:

• Educated to Degree level

• Relevant Professional Marketing/Business qualification is mandatory

• 0 - 2 years experience

• Ability to communicate in Arabic and English is mandatory

Knowledge:

• In-depth understanding of all elements of the Marketing Mix

• In-depth knowledge of current best practice Marketing methods and approaches

Skills:

• developed negotiating skills

• developed communication and reporting skills (verbal and written)

• Developed skills in use of relevant IT packages including Excel. Word, PowerPoint etc.

• Ability to build excellent relationships with key stakeholders/customers

Key Behaviours for Success:

• Customer Orientation

• Creativity

• Analytical Thinking and Problem Solving

• Concern for Impact

• Being Collaborative/Team-Working

• Confidence