Job Purpose:

Responsible for planning, developing and executing strategies to optimize digital / Electronic sales channels. Analyse market trends to identify growth opportunities and collaborate with cross-functional teams to implement partnerships integration & solutions that enhance customer experience and drive Digital / Electronic Sales performance. Also managing & implementing the commission schema and its financial liabilities & tasks.

Key Accountabilities and Tasks:

• Plan, develop, and execute strategies to optimize digital and electronic sales channels, ensuring alignment with overall business objectives.

• Analyze market trends to identify growth opportunities and adjust strategies accordingly.

• Collaborate with cross-functional teams to implement partnership integrations and solutions that enhance customer experience and drive digital/electronic sales performance.

• Oversee the entire process of contract requests and renewals with banks and mobile app companies, ensuring seamless execution.

• Manage the technical integration process for digital channels in coordination with IT teams, ensuring smooth handover to operations.

• Maximize sales revenue and achieve cost savings through strategic planning and execution.

• Create and lead team efforts to maximize the sell-through of company products within digital channels.

• Manage and monitor the commission schema, ensuring financial liabilities and tasks are efficiently handled.

• Engage in efficient planning and targeted operational optimization, leveraging qualified partnerships to unlock growth opportunities and drive sustained success in the digital marketplace.

• Plan and oversee the activities and performance of digital channel sales, setting expectations, and providing guidance and direction.

• Establish a clear strategy with partners early in the engagement lifecycle, ensuring long-term success.

• Collaborate closely with commercial business development, finance, procurement, technology, IN operations, RA, and all relevant teams within Zain to maximize digital sales performance.

• Enhance and review all agreements and SLAs with digital partners to ensure mutual benefits.

• Focus on effective monitoring and management of digital and electronic sales channels for better performance.

• Ensure all budget plans and business strategies are aligned with company goals.

• Conduct thorough analysis and reporting of electronic sales channels in the market, providing actionable insights.

• Ensure timely preparation and distribution of daily, weekly, and monthly reports for management review.

Typical Performance Measures:

• Sales & Revenue Growth through Strategic Planning: Success in formulating and executing strategies that directly contribute to the growth of sales and revenue within digital and electronic sales channels.

• Digital and Electronic Sales Channel Planning: Effectiveness in the strategic planning of digital and electronic sales channels, including the identification of market opportunities and the development of initiatives to optimize channel performance.

• Digital Partner Satisfaction and Strategic Partnerships: Ability to plan and establish strong, long-term partnerships with digital and electronic sales partners, ensuring strategic alignment, smooth contract processes, and high levels of partner satisfaction.

• Strategic KPI Planning and Management: Proficiency in setting, planning, and monitoring key performance indicators (KPIs) for digital and electronic sales channels, ensuring these channels are well-positioned to achieve overall business objectives.

Dimensions:

• Reports to Digital & Electronic Sales Channels Manager.

• Scope of Responsibility: Oversee the planning and strategic development of digital and electronic sales channels, ensuring alignment with overall business objectives and driving channel performance. This role is responsible for creating and executing plans that enhance the efficiency, profitability, and growth of these channels.

• Team Leadership: Lead and manage a cross-functional planning team, collaborating with various departments, including IT, Finance, Procurement, and Operations, to ensure seamless execution of digital and electronic sales strategies.

• Partnership Management: Handle strategic planning related to partnerships with digital and electronic sales providers, including contract negotiations, SLA management, and integration processes.

• Financial Accountability: Manage and plan for the financial aspects of the digital and electronic sales channels, including monitoring the commission schema, cost-saving initiatives, and revenue growth strategies.

• Strategic Impact: The position has a direct impact on the company’s digital and electronic sales success, with significant influence over the strategic direction and long-term growth of these channels.

Key Behaviours for Success:

• Enthusiastic and Responsible: Demonstrates a positive attitude, strong organizational skills, and the ability to work independently as well as collaboratively under pressure, using initiative and resourcefulness to meet goals.

• High Personal Integrity: Maintains high ethical standards, earning trust and respect from colleagues, partners, and stakeholders through transparent and reliable actions.

• Adaptable and Solution-Oriented: Quick thinker who is easy-going and adept at finding creative solutions to challenges, ensuring smooth operations and continuous improvement.

• Proven Leadership Skills: Exhibits strong leadership by effectively managing, developing, and motivating teams, fostering a supportive and high-performance work environment to achieve team and organizational objectives

Knowledge:

• Customer-Centric Best Practices: In-depth understanding of strategies and best practices for cultivating a customer-focused culture within digital sales channels.

• Digital Channel Management Expertise: Strong knowledge of digital channel management, including best practices for optimizing sales performance and enhancing customer experience.

• Analytical and Numerical Proficiency: Excellent numerical skills, coupled with a deep understanding of data analysis and statistical methods to drive informed decision-making.

• Organizational and Leadership Skills: Proven ability to organize, lead, and motivate teams, ensuring efficient operations and successful execution of strategies.

• Market Analysis and Industry Knowledge: Solid understanding of market analysis techniques, with specific knowledge of the Sudan telecom industry, its trends, and competitive landscape.

• Business Strategy and Planning: Comprehensive knowledge of business strategy frameworks and planning processes, essential for developing and implementing effective digital & electronic sales strategies.

Skills:

• Relationship Building: Strong ability to establish and maintain effective relationships with partners, stakeholders, and team members, fostering collaboration and mutual success.

• Problem Solving: Proven problem-solving skills, with the capacity to identify challenges, analyze options, and implement effective solutions.

• Analytical Excellence: Exceptional analytical skills, enabling the interpretation of complex data and the development of actionable insights to drive business performance.

• Interpersonal and Negotiation Skills: Outstanding interpersonal skills, including proficiency in negotiation, conflict resolution, and customer service, ensuring positive outcomes in diverse situations.

• Customer Service Expertise: Strong customer service orientation, dedicated to meeting customer needs and enhancing their experience through effective communication and support