About the Role

The Customers Analytics Specialist is responsible for analyzing marketing data to provide actionable insights that support strategic marketing decisions, improve customer engagement, and optimize campaign performance

1. Data Analysis and Reporting:

   • Analyze marketing campaign performance data, customer behavior data, and market trends to derive actionable insights.

   • Prepare detailed reports, dashboards, and presentations to communicate findings and recommendations to stakeholders.

   • Monitor and evaluate KPIs to assess the effectiveness of marketing initiatives.

2. Customer Segmentation and Targeting:

   • Develop and maintain customer segmentation models to enable targeted marketing campaigns.

   • Use data analytics to identify high-value customer segments and opportunities for personalized marketing strategies.

   • Collaborate with marketing teams to optimize messaging and offers based on customer segments.

3. Campaign Performance Optimization:

   • Optimize marketing campaigns through A/B testing, segmentation analysis, and performance monitoring.

   • Provide insights to improve campaign targeting, messaging, and conversion rates.

   • Work closely with digital marketing teams to optimize online campaigns and customer journeys.

4. Market Research and Competitive Analysis:

   • Conduct market research and competitive analysis to identify industry trends, market opportunities, and potential threats.

   • Provide insights and recommendations based on market data to support strategic decision-making.

5. Data Management and Integration:

   • Manage and maintain marketing databases and ensure data integrity.

   • Integrate data from multiple sources to create a unified view for analysis and reporting.

   • Work with IT and data teams to improve data collection processes and systems.

6. Technology and Tools Utilization:

   • Utilize advanced analytics tools and platforms (e.g., SQL, R, Python, Tableau) to conduct analysis and visualization.

   • Stay updated on the latest marketing analytics technologies and best practices.

   • Recommend and implement new tools and technologies to enhance analytics capabilities.

7. Collaboration and Communication:

   • Collaborate with cross-functional teams including marketing, sales, product development, and IT to align analytics efforts with business goals.

   • Present findings and recommendations to stakeholders, including senior management.

   • Communicate complex technical findings and insights to non-technical audiences.

 Typical Performance Measures:

• Customer Satisfaction and loyalty

• Market Penetration

• Customer Lifetime Value

• Revenue

• Up-sell/ Cross-sell

What We Need From You

Qualifications/Experience:

• Bachelor’s degree in Marketing, Business Administration, Statistics, Data Science, or a related field. A master’s degree is a plus.

• 3 years of experience in marketing analytics, preferably within the telecom industry

• Proficiency in data analysis and visualization tools such as SQL, R, Python, Tableau, or similar.

• Experience with CRM systems and marketing automation platforms (e.g., Salesforce, Marketo).

• Strong analytical and problem-solving skills, with the ability to interpret complex data sets.

• Ability to speak and write Arabic and English essential