Key Tasks/Accountabilities:

1. Identifying the segment and sizing the potential value and customers.

2. Develop & maintain an expert level of customer insight for the given segment across preferences, lifestyle, needs & purchasing criteria…etc.

3. Understand the objectives for the segment, including customer satisfaction, customer volumes & net adds, revenues & margins

4. Develop relevant, innovative & exciting customer value propositions for the segment, incorporating pricing recommendations, customer experience, VAS, loyalty & lifestyle benefits, branding & comm., device, & sales channels

5. To ensure all relevant product & service lines (e.g. mobile voice & data, VAS, SMS…etc.) are included/aligned in the segment marketing plans and propositions

6. Plan and manage all activities related to advertising and promotion with the marcom, PR, media, event, sales, digital and P&S teams

7. To ensure a close business performance monitoring of the segment, including satisfaction levels, usage, service adoption, churn, ARPU, revenues & margins

8. Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections

9. Provide regular reports on campaign effectiveness and target performance

10. Prepare and implement 12 month roadmap for the segment in line with commercial and marketing strategy

11. To manage CVM tool & define a BTL cross / up-selling & retention strategy, ensuring delivery

12. Continuously monitor competition offers & promotions & analyse market competitiveness of Zain packages/promos/offers, then come record and come up with recommendations.

13. Prepare annual budget/re-forecast and business plan for the segment

14. Identify the segment (slow Opt in’s) and dissatisfaction factors and prepare responses to enhance acquisition

15. Manage and coordinate with sales department on upfront commission scheme, and continuously monitor direct impact on newly customers and values

16. Monitor success of segment based on factors such as market appealing, serviceability, cost…

17. Set/develop pricing scheme with the vendor/supplier for cost reduction on multiple of handsets/devices

    18.  Manage and implement all strategic responsibility as highlighted in annual strategic plan

18. Responsible for the security, Confidentiality & Integrity, of all information assets within his/her responsibilities in accordance with the company’s Information Security Policies.

19. Train/lead & coach MASS segment team on all above tasks

Typical Performance Measures:

• Customer Satisfaction and loyalty

• Market Penetration

• Successful Entry into New Markets in regions

• Revenue

• Success of Product Launches - Achievement of Target Sales Projections

Dimensions:

• Marketing role – needs 5 years relevant experience

• Contribution to Management of Annual Marketing Plan & strategies, policies and processes

Knowledge:

• Good understanding of the Sudan market and Zain business strategy, goals and competitive environment

• Knowledge of current best practice market research methods and approaches

• Relevant IT understanding

• Mobile Telecommunications and product knowledge

Skills:

• Highly developed communication and reporting skills (verbal and written)

• Planning analysis skills

• Highly developed skills in use of relevant IT packages including Excel, Access, Word, PowerPoint etc.

• Design skills in research and evaluation

• Influencing Skills

• Leadership skills

Key Behaviours for Success:

• Commercial Awareness

• Customer Orientation

• Creativity, analytical Thinking & Problem Solving

• Forward Planning

• Being Collaborative/Team-Working

• Confidence