ZAIN1078 - SMS and Roaming Specialist

  • Operation
    Zain Sudan
  • Division
    Commercial
  • Location
    Sudan - NA
  • Closing Date
    13-Jun-2024
About Zain
Zain is the pioneer of mobile telecommunications in the Middle East. We began life in 1983 in Kuwait as the region’s first mobile operator, and since the initiation of our expansion strategy in 2003, we have expanded rapidly. Read more here: https://zain.com/en/about-us/overview
About the Role

Job Purpose:

To be fully accountable for maximising the revenue of SMS & Me2U, and manage the retail international Roaming and International calls products and maintain a positive margin by developing profitable new products/services from concept through to product launch.

Key Tasks/Accountabilities:

  1. Participate in Planning, Rollout and Managing product and services (Me2U, SMS, MMS, , USSD, etc) roadmap in line with annual and long-term marketing strategy that should deliver business objectives in terms of revenue, unique users, differentiation, unique selling points and competitive edge.

  2. Manage Roaming and International calls Products and ensure the profitability of each service, thorough monitoring the cost components, and forex rates

  3. Use data analysis to maintain a positive margins for Roaming and put actions and prepare reports to present the results.

  4.  Use Market research and the historical data to understand price elasticity of products within target segments.

  5. Participate in Defining Prices and the targeted segment for SMS , Me2U and Roaming services and recommend on how to penetrate the market and the way of communication channels that should be used.

  6. Provide detailed monthly revenue analysis and reports for the responsible services.

  7. Provide detailed daily, weekly and monthly reports for all products and services progress.

  8. Manage all the stakeholders to complete projects on time and within budget.

  9. Monitor market for the latest development in technology, competition, consumer usage and uptake trends, regulatory changes, etc. and identify the impact and/or application of such development on product strategy.

  10. Analyze all sources of data to identify customer needs, requirements and behavior which can be translated into profitable business opportunities i.e. SMS & Roaming Services.

  11. Propose & drive a comprehensive plan for the all segments focusing on customer growth, revenue and ARPU stimulation. Actively capture & develop ideas for new propositions &/or products that satisfy all segment needs.

  12. Pull together the requirements identified during the requirements capture process and obtain stakeholder and management approval to the intended Service Proposal / Scope of Work.

  13. Work Closely with Engineering, IT, Finance, Customer Care & Sales departments in the performance of a full feasibility study in order to define and communicate the methodology by which the agreed functional requirements shall be delivered.

  14. Provide properly assessed awareness and communication requirements and then work with communication team, direct and indirect channels to ensure such requirements are met on time.

  15. Undertake other relevant duties/responsibilities as delegated by line manager.

 

 

Typical Performance Measures:

  • Customer Satisfaction

  • Roaming and International Calls Margin.

  • Market Penetration.

  • Revenue.

  • Success of Product Launches - Achievement of Target Sales Projections

  • Enhancement of ZAIN company image and reputation within the market

What We Need From You

Dimensions:

                

  • Specialist Marketing role – needs 2-3 years relevant experience.

  • Has responsibility for at least 1 major product and multiple sub-products/services.

  • Contribution to development of Annual Marketing Plan and development of marketing strategies, policies and processes.

PERSON SPECIFICATION

Qualifications/Experience:

  • B.Sc in Economics or relevant field.

  • 3 years experience in business development.

  • Relevant professional Marketing/Business qualification essential

  • Previous experience of Product Manager role in a private sector organisation essential.

  • International management experience preferred

  • Should have previous strong track record of success in major new product launches

  • Ability to speak and write Arabic and English essential

Knowledge:

  • In-depth understanding of all elements of Product Life-Cycle Management and the Marketing Mix

  • Good understanding of the Sudan market and ZAIN business strategy, goals and competitive environment

  • In-depth knowledge of current best practice market research methods and approaches

  • Relevant IT understanding.

  • In-depth Mobile Telecommunications product knowledge.

Skills:

  • Negotiation/contract management of external suppliers

  • Highly developed communication and reporting skills (verbal and written)

  • Planning and organising skills

  • Highly developed skills in use of relevant IT packages including Excel. Word, PowerPoint etc.

  • Design skills in research and evaluation

  • Influencing Skills

Key Behaviours for Success:

  • Commercial Awareness

  • Customer Orientation

  • Creativity

  • Analytical Thinking and Problem Solving

  • Forward Planning

  • Concern for Impact

  • Empathy

  • Being Collaborative/Team-Working

  • Confidence

Additional Information for Internal Employees

The internal policy will need to be amended based on your OpCo:

  • You have to be a confirmed employee - 18 Months and this is applicable across departments and doesn’t apply within Department

  • You will have to inform your current Manager

About Application Process

If you meet the criteria and you are enthusiastic about the role, we would welcome your application. To complete the application you would need the following document(s):

  1. Resume/CV
  2. Passport-size photograph
  3. Highest Education Qualification
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