Key Tasks/Accountabilities:

1. Develop and execute Youth marketing plans and programs, both short and long range and coordinate at all stages with ENG, IT, FIN, Sales.

2. Maintain the balance for all newly value propositions for Youth segment.

3. Monitor success of Youth based on factors such as market appealing, serviceability, VIP customer experience etc.…

4. Monitor monthly, quarterly and statistical reports against business targets for the specific offers & promotions

5. To create and develop internal and external awareness for Youth.

6. Monitor and drive new additions market share/regions against the target

7. Continuously monitor overall market for newly launched competition offers, satisfaction, threats, recommendations etc.

1. Identify Youth new activation, & revenue issues at regional/local levels and rectify these issues for timely resolutions and co-ordinate with other development units to increase market share.

2. Monitor competition in their overall activity along with possible internal/external factors that may affect (New customers/MOU/revenue) KPI.

   10.  Develop new plans and idea’s to acquire & stimulate Youth segments.

   11.  Prepare and conduct analysis to understand reasons behind increase/decrease in new additions market share

   12.  Prepare monthly, quarterly and statistical reports on new activations/revenue/usage.

   13.  Develop bundles as per the market needs (i.e. bundles/handsets)

   14.  Drive loyalty through new promotions and deep understanding of Youth customer’s profiles.

1. Responsible for the security, Confidentiality & Integrity, of all information assets within his/her responsibilities in accordance with the company’s Information Security Policies.

Typical Performance Measures:

• Customer Satisfaction and loyalty

• Market Penetration

• Successful Entry into New Markets in regions

• Revenue

• Success of Product Launches - Achievement of Target Sales Projections

Qualifications/Experience:

• B.Sc in Economics or relevant field.

• 2 years experience in business development.

• Relevant professional Marketing/Business qualification essential

• Having previous strong track record of success in major new product launches

• Ability to speak and write Arabic and English essential

Knowledge:

• Good understanding of the Sudan market and Zain business strategy, goals and competitive environment

• Knowledge of current best practice market research methods and approaches

• Relevant IT understanding

• Mobile Telecommunications and product knowledge

Skills:

• Highly developed communication and reporting skills (verbal and written)

• Planning analysis skills

• Highly developed skills in use of relevant IT packages including Excel, Access, Word, PowerPoint etc.

• Design skills in research and evaluation

• Influencing Skills

Key Behaviours for Success:

• Commercial Awareness

• Customer Orientation

• Creativity

• Analytical Thinking and Problem Solving

• Forward Planning

• Concern for Impact

• Empathy

• Being Collaborative/Team-Working

• Confidence