Job Description

Mass Development Specialist

  • Khartoum


Department/Section: Commercial/Marketing
Job Title: Mass Development Specialist
Reports to: Development Team leader Mass
Job Purpose:
Design/Develop & execute ideas for new Mass segment. Coordinate the marketing effort of these new products by performing the following duties.
Key Tasks/Accountabilities:
  1. Develop and execute Mass marketing plans and programs, both short and long range and coordinate at all stages with ENG, IT, FIN, Sales.
  2. Maintain the balance for all newly value propositions for Mass segment.
  3. Monitor success of Mass based on factors such as market appealing, serviceability, VIP customer experience etc.…
  4. Monitor monthly, quarterly and statistical reports against business targets for the specific offers & promotions
  5. To create and develop internal and external awareness for Mass.
  6. Monitor and drive new additions market share/regions against the target
  7. Continuously monitor overall market for newly launched competition offers, satisfaction, threats, recommendations etc.
  1. Identify Mass new activation, & revenue issues at regional/local levels and rectify these issues for timely resolutions and co-ordinate with other development units to increase market share.
  2. Monitor competition in their overall activity along with possible internal/external factors that may affect (New customers/MOU/revenue) KPI.
  3. Develop new plans and idea’s to acquire & stimulate Mass segments.
  4. Prepare and conduct analysis to understand reasons behind increase/decrease in new additions market share
  5. Prepare monthly, quarterly and statistical reports on new activations/revenue/usage.
  6. Develop bundles as per the market needs (i.e. bundles/handsets)
  7. Drive loyalty through new promotions and deep understanding of Mass customer’s profiles.
  1. Responsible for the security, Confidentiality & Integrity, of all information assets within his/her responsibilities in accordance with the company’s Information Security Policies.

Typical Performance Measures:
  • Customer Satisfaction and loyalty
  • Market Penetration
  • Successful Entry into New Markets in regions
  • Revenue
  • Success of Product Launches - Achievement of Target Sales Projections

  • Specialist Marketing role – needs 2 years relevant experience
  • Contribution to development of Mass Marketing Plan and processes

What Do You Need to Qualify


  • B.Sc in Economics or relevant field.
  • 2 years experience in business development.
  • Relevant professional Marketing/Business qualification essential
  • Having previous strong track record of success in major new product launches
  • Ability to speak and write Arabic and English essential

  • Good understanding of the Sudan market and Zain business strategy, goals and competitive environment
  • Knowledge of current best practice market research methods and approaches
  • Relevant IT understanding
  • Mobile Telecommunications and product knowledge

  • Highly developed communication and reporting skills (verbal and written)
  • Planning analysis skills
  • Highly developed skills in use of relevant IT packages including Excel, Access, Word, PowerPoint etc.
  • Design skills in research and evaluation
  • Influencing Skills
Key Behaviours for Success:
  • Commercial Awareness
  • Customer Orientation
  • Creativity
  • Analytical Thinking and Problem Solving
  • Forward Planning
  • Concern for Impact
  • Empathy
  • Being Collaborative/Team-Working
  • Confidence

About Us

About Zain Sudan:
The country’s leading operator was established in 1997 and today serves More than 16 million customers as of 31 August 2020, reflecting a market share of more than 48%. Possessing the country’s most advanced voice and data network, the operator’s network extends to an impressive 90% of the population with 2G, 3G and LTE sites. Through constant development of the telecommunications infrastructure and proactive marketing initiatives, Zain remains committed to offering customers in Sudan the most dynamic products and services. The foundation of Zain Sudan’s achievements lies in the company’s ability to inspire its employees to deliver the best and most imaginative services at every level. With an energetic and inspired predominantly Sudan workforce, the company is committed to employing high caliber people as well as nurturing the finest Sudan talent. With a strong human resources and training program that develops and nurtures leaders in the workplace, the company has consistently opened new doors for its dedicated staff. For more on Zain Sudan please visit

Job Overview

  • Operations:

    Zain SD

  • Location:


  • Contract Type:

    Full Time Employee