Job Description

ATL Outdoor & Media Specialist

  • Khartoum


Department: Section: Branding & Advertising

Job Title: ATL & Outdoors media

Reports to: Media Team leader

Job Purpose: Give support to the advertisement team to execute the application of Above the line advertising through media such as TV, cinema, radio, print, banners and outdoors of all types and search engines to promote brands. Major uses include television and radio advertising, web and Internet banner ads, and to execute the application of the marketing mix to the existing and future ZAIN product /service range to maximise profitability, and to develop of the effective Above-the line advertising & promotion techniques. Improve competitive position and enhance brand awareness and company reputation and image, Reporting to the media team leader.

Key Tasks/Accountabilities:

  1. Follow up marketing ATL Media practices execution according to approved plan.
  2. Supervise the Monitoring & tracking efforts of the entire ATL within the regions to be in it appropriate status.
  3. Responsible of the Financial / Pr Processing of All ATL & Outdoor Practices.
  4. Insure that all the ads are updated due to the running campaign.
  1. Manage competitive intelligence ATL efforts of the with our mdia bookers activities.
  2. Support the Advertising activities for the ZAIN brand values and act as custodian of the company image to enhance competitive positioning.
  3. Be able to measure the effectiveness of the Above the line communications outputs in various different ways
  4. Develop and implement marketing campaigns in line with overall goals and objectives.
  5. Supervise the Monitoring & tracking efforts of the entire outdoors within the regions to be in it appropriate status.
  6. Work closely with design team/agency to develop a clear brand identity and incorporate key ideals across all marketing platforms.
  7. Develop and implement marketing campaigns in line with overall goals and objectives
  8. Responsible for the entire outdoors related to Zain in the all regions of Sudan.
  9. Provides administrate support and activities in the execution of the advertising plan to promote brand and increase and improve market share, market penetration, customer satisfaction and retention.
  10. Input into creating and sustaining a high achievement/high performance culture.
  11. Doing intelligence efforts of the competition activities.
  12. Undertake any additional relevant tasks/activities as delegated by the Advertising department.

Typical Performance Measures:
  • Quality of administrative support
  • Internal Customer Satisfaction
  • Quality and accuracy of typing
  • Support activities to assist in the achievement of the overall Advertising department
  • Effectiveness of relationships with the media agencies, vendors and suppliers of outdoors.

  • Administrative role 3– 4 years relevant professional experience
  • Types Product Material Copy
  • Administrative support in the development of the Annual Marketing Media Production Plan
  • General administrative duties
  • Coordinates and supports the hosting of corporate events

What Do You Need to Qualify

  • Educated to B.A. level
  • Relevant Professional Marketing/Business qualification is mandatory
  • Minimum 2 years previous experience in an administrative role (Media/ /Production) in a private sector organisation is mandatory
  • International management experience preferred
  • Ability to communicate in Arabic and English is mandatory

  • Understanding of all elements of the Marketing Mix.
  • In-depth understanding of the Sudan market and ZAIN business strategy, goals and competitive environment
  • In depth understanding of administrative policies, methods and procedures
  • Knowledge of current best practice Advertising channels, methods and approaches
  • Relevant IT understanding
  • Mobile Telecommunications product/market knowledge

  • Highly developed negotiating skills
  • Highly developed communication and reporting skills (verbal and written)
  • Planning and organising skills
  • Highly developed skills in use of relevant IT packages including Excel. Word, PowerPoint etc.
  • Ability to build excellent relationships with key stakeholders
  • Influencing skills

Key Behaviours for Success:
  • Customer Orientation
  • Creativity
  • Analytical Thinking and Problem Solving
  • Concern for Impact
  • Being Collaborative/Team-Working
  • Confidence
  • Organised
  • Determined

About Us

About Zain Sudan:
The country’s leading operator was established in 1997 and today serves More than 16 million customers as of 31 August 2020, reflecting a market share of more than 48%. Possessing the country’s most advanced voice and data network, the operator’s network extends to an impressive 90% of the population with 2G, 3G and LTE sites. Through constant development of the telecommunications infrastructure and proactive marketing initiatives, Zain remains committed to offering customers in Sudan the most dynamic products and services. The foundation of Zain Sudan’s achievements lies in the company’s ability to inspire its employees to deliver the best and most imaginative services at every level. With an energetic and inspired predominantly Sudan workforce, the company is committed to employing high caliber people as well as nurturing the finest Sudan talent. With a strong human resources and training program that develops and nurtures leaders in the workplace, the company has consistently opened new doors for its dedicated staff. For more on Zain Sudan please visit

Job Overview

  • Operations:

    Zain SD

  • Location:


  • Contract Type:

    Full Time Employee