Job Description

Merchandizing & BTL Specialist

  • Khartoum


Department/Section: Commercial
Job Title: Merchandizing & BTL Specialist
Reports to: Trade Marketing & Advertising Media TL
Job Purpose: Merchandising is promoting the sale of a product using similar market research techniques, customer feedback and creativity. How a retailer presents its products can have a positive or negative influence on a customer’s buying decisions.
Using below-the-line promotion techniques to keep control over Marketing plan efforts and work closely with intermediaries and external agencies. BTL promotions target lead directly to sales. The results can be easily measured providing valuable data to estimate return-on-investment.
Key Tasks/Accountabilities:
  1. You will develop and implement Merchandising and BTL campaigns in line with overall goals and objectives.
  2. You will work closely with design team/agency to develop a clear brand identity and incorporate key ideals across all marketing platforms.
  3. You will work closely to dealers and franchises, listen to them and take their opinion in developing merchandizing and BTL plans, and also after the execution of any campaign.
  4. You will be responsible of the Distribution of the Brochures and other below the line materials for the Channels exhibitions, sponsorship activities, public relations and sales promotions such as competitions, banded packs and price promotions.
  5. You will be responsible for ensuring that products BTL & Merchandizing materials appear in the right store, or on a website, at the appropriate time and in the correct quantities.
  6. You will work with other departments and third party agencies in the design and proofs of all display, advertising and other promotional materials and activities to ensure that the PR & Advertising teams targets are achieved or exceeded
  7. Also you will agree and deliver challenging performance targets, and ensure that all the ads are updated due to the running campaign.
  8. You will provide support activities to the Advertising department in the development of the overall Commercial strategy and advertising campaign plans.
  9. You will provide administrate support and activities in the execution of the advertising plan to promote brand and increase and improve market share, market penetration, customer satisfaction and retention.
  10. You will support the Advertising activities for the ZAIN brand values and act as custodian of the company image to enhance competitive positioning.
  11. You will be required to be able to measure the effectiveness of the below the line communications outputs in various different ways.
  12. You will demonstrate the ability to work from a brief to create a credible integrated below the line communication plan for a specified product or service.
  13. You will be asked to undertake any additional relevant tasks/activities as delegated by the Advertising department.
  14. Ensure the compliance of policies and procedures in the customer care with the Information Security guides.

Typical Performance Measures:
  • Compilation of pushing promotion materials within channel/route/ zone/district/region, within required SLA & KPIs.
  • Compilation of pushing promoting BTL message-communication to required customer targets, within required SLA & KPIs.
  • Audit all Achievements (Merchandizing-BTL) activities of overall regions-targets, within required SLA & KPIs.
  • Positive ZAIN company image and reputation within the market.
  • Internal Knowledge of the brand and Branding.
  • Specialist Merchandizing-Media & advertising role – 3 years relevant professional experience.
  • Control of field marketing efforts within overall media mix.
  • Contribution to development of marketing strategies, policies and processes.
  • Custodian of Zain brand values and company image.

What Do You Need to Qualify

  • Educated to Degree level (Business/ Marketing /media/ advertising or other relevant degrees)
  • Relevant Professional Marketing/Business qualification essential
  • Minimum 2 years previous experience of junior Marketing role (Media/ PR/Production) in a private sector organisation essential
  • Previsions Merchandizing knowledge experience preferred
  • Ability to communicate in Arabic and English essential

  • In-depth understanding of all elements of the Media role & Brand and Branding.
  • In-depth understanding of Advertising materials that use in supporting Branding & communication.
  • In-depth understanding of the Sudan market and ZAIN business strategy, goals and competitive environment.
  • In-depth knowledge of current best practice Marketing and Production methods and approaches.
  • In-depth Mobile Telecommunications product/market knowledge.

  • Highly developed leadership and management skills
  • Highly developed communication and reporting skills (verbal and written)
  • Planning and organising skills
  • Highly developed skills in use of relevant IT packages including Excel, (Huge data management) Word, PowerPoint etc.
  • Ability to build excellent relationships with key stakeholders/customers.
  • Influencing skills

Key Behaviours for Success:
  • Commercial Awareness
  • Strategic Thinker
  • Customer Orientation
  • Creativity
  • Analytical Thinking and Problem Solving
  • Concern for target-Impact
  • Being Collaborative/Team-Working
  • Confidence

About Us

About Zain Sudan:
The country’s leading operator was established in 1997 and today serves More than 16 million customers as of 31 August 2020, reflecting a market share of more than 48%. Possessing the country’s most advanced voice and data network, the operator’s network extends to an impressive 90% of the population with 2G, 3G and LTE sites. Through constant development of the telecommunications infrastructure and proactive marketing initiatives, Zain remains committed to offering customers in Sudan the most dynamic products and services. The foundation of Zain Sudan’s achievements lies in the company’s ability to inspire its employees to deliver the best and most imaginative services at every level. With an energetic and inspired predominantly Sudan workforce, the company is committed to employing high caliber people as well as nurturing the finest Sudan talent. With a strong human resources and training program that develops and nurtures leaders in the workplace, the company has consistently opened new doors for its dedicated staff. For more on Zain Sudan please visit

Job Overview

  • Operations:

    Zain SD

  • Location:


  • Contract Type:

    Full Time Employee