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Job Description

ZAIN6614 - Customer Value Management (CVM) (Segment ) Specialist

About Zain Sudan:

The country’s leading operator was established in 1997 and today serves 13.8 million customers as of 31 March 2018, reflecting a market share of 47%. Possessing the country’s most advanced voice and data network, the operator’s network extends to an impressive 90% of the population through a total number of 2,586 network sites. Through constant development of the telecommunications infrastructure and proactive marketing initiatives, Zain remains committed to offering customers in Sudan the most dynamic products and services. The foundation of Zain Sudan’s achievements lies in the company’s ability to inspire its employees to deliver the best and most imaginative services at every level. With an energetic and inspired predominantly Sudan workforce, the company is committed to employing high caliber people as well as nurturing the finest Sudan talent. With a strong human resources and training program that develops and nurtures leaders in the workplace, the company has consistently opened new doors for its dedicated staff. For more on Zain Sudan please visit

Job Purpose

As part of Zain SD team you will be responsible for as a Customer Value Management (CVM) specialist for the Segment unit, this is the key role to create, manage, evaluate and be accountable and responsible for the development of the Below the Line (BTL) of activity.

Responsible for plan, creating and executing the Contextual marketing strategy to achieve agreed KPI targets.




Job Description

Your main key tasks/duties will be:

  • Responsible for the ongoing analysis and interpretation of trends in the Customer Base to drive insights and actions.
  • Responsible for the revenue generated for Segment unit and counts/subscriptions through CVM activities.
  • Manage day-to-day operational matters of CVM campaigns and CMS platform for Segment.
  • Point of contact for BTL day-to-day to the Segment unit
  • Responsible for the ongoing measurement and evaluation of the campaign for Segments.
  • Arrange internal campaign approvals, if necessary, for campaigns proposed by CMS TL.
  • Provide Arabic/customized language translation of SMS messages to be broadcast and manage all awareness messages and efficiency
  • Prepare and get approval of business cases of the campaigns.
  • Evaluate campaigns and prepare report for performance per campaign and monitor to meet CVM KPI’s
  • Universal control group (UCG) monitoring and analysis,
  • Liaison with DWH/IT/vendor/CC for resolving issues with data/connectivity/files/complains/etc.
  • Responsible of communicating BTL campaigns to internal stakeholders.
  • Campaign opportunity assessment / base analysis.
  • Continuously monitor overall market for loyalty, satisfaction, threats, recommendations etc.
  • Report on customer delight score/feedback.
  • Make sure that the regional distribution is considered in the CVM program.
  • Manage and apply the Customer Value Management program to enhance brand/customer experience
  • Coordinates at all stages with the CVM Leader and heads of other segments.
  • Provide daily, weekly, monthly, annually reports on revenue performance of the segment.
  • Manage and implement all strategic responsibility as highlighted in annual strategic plan.
  • Ensure compliance with all applicable policies & regulatory requirements on Information Security.
  • Manage ad-hoc tasks assigned by the TL or management that relate to segment unit.
  • Ensure compliance with all applicable policies & regulatory requirements on Information Security.

Qualifications and experience

You will be asked to have:

  • B.S.c in Economics,Business or relevant ideally required to have MBA.
  • At least 2 years of relevant marketing or commercial product development and management.
  • Relevant professional Marketing/Business qualification essential.
  • Should have previous strong track record of success in major new product launches.
  • Sound Knowledge of current best practice methodologies around product development, business analysis, market research methods and approaches.
  • Mobile Telecommunications and product knowledge.


 You are also required to have the following soft skills: 

  • International Leadership experience is preferred.
  • Highly developed skills in use of relevant IT packages including Excel, Access, Word, PowerPoint etc.
  • Developed skills in use of analytical tool (eg. Power BI/SQL)
  • Highly developed communication and reporting skills (verbal and written).
  • Ability to professionally speak and write Arabic and English essential.
  • Planning analysis skills.
  • Design skills in research and evaluation.
  • Influencing Skills.
  • Creativity
  • Being Collaborative/Team-Working

Zain Sudan

Job Group



Khartoum - Sudan

Contract Type

Full Time

Closing Date


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