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Job Description

ZAIN6136 - Market Research Analyst

About Zain Sudan:

The country’s leading operator was established in 1997 and today serves 13.8 million customers as of 31 March 2018, reflecting a market share of 47%. Possessing the country’s most advanced voice and data network, the operator’s network extends to an impressive 90% of the population through a total number of 2,586 network sites. Through constant development of the telecommunications infrastructure and proactive marketing initiatives, Zain remains committed to offering customers in Sudan the most dynamic products and services. The foundation of Zain Sudan’s achievements lies in the company’s ability to inspire its employees to deliver the best and most imaginative services at every level. With an energetic and inspired predominantly Sudan workforce, the company is committed to employing high caliber people as well as nurturing the finest Sudan talent. With a strong human resources and training program that develops and nurtures leaders in the workplace, the company has consistently opened new doors for its dedicated staff. For more on Zain Sudan please visit www.sd.zain.com

What

 

As part of Zain SD team you will :  

conduct market research and frequent market studies, analyze the data, and prepare reports and present to respective departments.

How

  

In this role your major tasks and responsibilities will be :

 

  • Design and develop questionnaires for studies as well as moderator guides for Focus Groups to ensure that the agreed upon marketing data is captured.

  • Determine the Sample frame and size required for each survey/study as well as Focus Groups and request the sample from BI.

  • Responsible for managing the “Data Collection Process” of all researches as well as checking recorded calls conducted by collection team.

  • Validate Phone survey collected data with BI or other related sources.

  • Responsible for Field surveys quality check (collection & entry)

  • Conducts Quantitative Customer behavioral & Customer satisfaction studies and analyzes the data obtained in order to evaluate existing customer profiles & behaviors and predict future and potential trends.

  • Conduct Qualitative Researches to gain customer insight and emotional factors for different products & services / segments and report to the respective parties.

  • Conduct observational studies to determine new retail shop locations.

  • Prepare the final research reports ensuring high quality & communicate research results to relevant parties to ensure that cross – functional teams are fully informed and engaged

  • Manage the Collection unit supervisors in terms of the daily follow-up and collection operations to ensure timely delivery of raw data.

  • Work with SPSS software or other analytical software / program when necessary.

  • Constantly aware of any issues or incidents that may arise after conducting the research that may impact Zain’s image in the marketplace and to report back immediately on such observations to the Team Leader / Manager.

  • Carry out all tasks as assigned by the Team Leader/ Manager or management as required.

What Do I Need

You will be required to have  :


    • Ability to communicate in Arabic and English is mandatory.

    • Graduate degree in a relevant field such as economics, management, marketing or IT

    • Good knowledge of SPSS software and Excel.

    • Good knowledge of Market Analysis techniques.

    • Knowledge of being able to conduct samples design measures.

    Those Soft Skills

    Skills :

     

    • Questionnaire design skills.

    • Computer skills in all Microsoft Office packages.

    • Strong analytical and statistical skills

    • Presentation, communication and reporting skills.

    • Strong planning and organizing skills.

    • Marketing analysis skills.

    Operation

    Zain Sudan

    Job Group

    Commercial

    Location

    Khartoum - Sudan

    Contract Type

    Full Time

    Closing Date

    10-Dec-2018

    Apply Now