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Job Description

ZAIN6109 - Consumer Postpaid Senior Specialist

About Zain Saudi Arabia:

Zain KSA is the newest player in Saudi Arabia’s mobile telecommunications market, having commenced commercial operations in August 2008. As of 31 March 2018, the operation served 8.4 million customers and had extended its network coverage to 92% of the population via a network of over 8,717 sites. Through its state-of-the-art 4G LTE network, the ever-evolving operator is striving to become the Kingdom’s preferred choice for voice, data and other telecommunications services. Through constant development of the telecommunications infrastructure and proactive marketing initiatives, Zain remains committed to offering customers in Saudi Arabia the most dynamic products and services. The basis of Zain Saudi Arabia’s achievements lies in the company’s ability to inspire its employees to deliver the best and most imaginative services at every level. With an energetic and inspired majority-Saudi workforce, the company is committed to employing high caliber people as well as nurturing the finest Saudi talent. With a strong human resources and training program that develops and nurtures leaders in the workplace, the company has consistently opened new doors for its dedicated staff. For more on Zain KSA please visit www.sa.zain.com

WHAT?

The job holder is responsible for supervising the daily operation of Segments/ Products/ Services in terms of promotional campaigns, consumer acceptance testing, and alignment with other internal stakeholders. The job holder is also responsible for handling partnership management activities and implementing loyalty and retention initiatives and plans.          

HOW?

Marketing Development Planning and Management:

  • Provide subject matter expert in the Marketing Development area                                          
  • Assist in the development and manage the implementation of targeted Segments/ Products/ Services roadmap                                 
  • Provide needed information and data in order to develop actionable annual marketing plans and tactical promotional campaigns and packages/offers

 

Segment Management:

  • Handle all correspondences with Technology and other related internal stakeholders to facilitate the development of targeted packages and offers                                     
  • Participate in new services commercial launch for awareness purposes                                  
  • Coordinate on a regular basis with Marketing Communications to follow-up the development and implementation of promotional activities for existing segment-related services                                        
  • Handle consumer acceptance testing to ensure consumer readiness and acceptance for product/service
  • Provide needed input and information for the design and update of new and existing product propositions in order to deliver the best possible quality                                
  • Conduct knowledge transfer sessions with Sales and Distribution and Customer Care as and when required                                          
  • Develop periodical reports on the performance of Segment products and promotion efforts, services lifecycle, revenues and profitability and participate in the development enhancement plans for improvement purposes    

 

CVM:

  • Supervise data extraction and analyze results to identify target customers and segments                               
  • Implement predictive and propensity models pertaining to key customers aspects such as churn, acquisition, etc.               
  • Develop reports on the stimulation of existing enterprise customer base and revenue
  • Participate in the development of concept papers and technical feasibility studies and other campaign-related documentation for decision making purposes                                    
  • Follow-up the effective communication of CVM campaigns to targeted customers                                             
  • Provide needed data for the development of return on investment and profitability reports for decision making purposes

 

Pricing Support:

  • Handle pricing-related correspondences with Finance                                    
  • Propose tariff changes or promotions as per set guidelines and secure approval from related stakeholders            
  • Develop and review benchmark studies, economic modeling, market-based studies and analysis in order to extract pricing scenarios                                             
  • Develop reports on portfolio pricing coherence for decision making purposes in order to avoid cross-product cannibalization                                 
  • Participate in the development of reports pertaining to price sensitivity on different customer segments to assess purchasing power on a regular basis                       
  • Remain abreast and report on new regulations in order to assess the cost impact on pricing

 

Loyalty and Retention:

  • Assist in the development of analytic models for predictive and descriptive churn initiatives
  • Conduct knowledge transfer sessions, implement churn and win-back initiatives and participate in the development and continuous update of the retention matrix                                  
  • Provide need data and information to facilitate the development of promotion concepts in order to retain loyal customers                                          
  • Propose need improvements according to customer needs and update rewards structure and program on a regular basis                                     
  • Report on programs/ promotions' performance on a regular basis and propose needed adjustments accordingly in order to attract and retain customers                                    
  • Keep abreast the latest trends in terms of loyalty and retention programs and recommend enhancements on existing offers accordingly

 

Innovation and Partnerships:

  • Develop commercial data profiles for customer behaviors and trends in order to understand customer needs                                      
  • Manage and develop relationships with Ad agencies and aggregators in order to promote Zain products
  • Coordinate with Technology and BI for the continuous improvement of data profiles                                        
  • Develop and participate in the launch of new products in order to increase the portfolio of products
  • Coordinate with Technology for the implementation and deployment of new products                                   
  • Report on a regular basis on product performance and propose enhancement initiatives                               
  • Manage existing partners ensuring business continuity                                   
  • Coordinate internally and with clients for the development of new products based on client needs and internal capabilities         

WHAT DO I NEED?

  • Bachelor's Degree\  Master's Degree is Preferable in Business Administration, Marketing or equivalent
  • A minimum of 8 years of relevant experience with at least 4 years in a similar role

 

Behavioral Competencies           Level

Customer Orientation                   Intermediate

Teamwork and Cooperation        Intermediate

Achievement Driven                     Basic

Initiative                                        Intermediate

 

Technical Competencies                    Level

Products/Segment Management      Intermediate

Communication Skills                        Intermediate                                                                                                                                                                                                                              
Operation

Zain Saudi Arabia

Job Group

Commercial

Location

Riyadh - Saudi Arabia

Contract Type

Full Time

Closing Date

14-Nov-2018

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