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Job Description

ZAIN5801 - VIP and National Specialist

About Zain Saudi Arabia:

Zain KSA is the newest player in Saudi Arabia’s mobile telecommunications market, having commenced commercial operations in August 2008. As of 31 March 2018, the operation served 8.4 million customers and had extended its network coverage to 92% of the population via a network of over 8,717 sites. Through its state-of-the-art 4G LTE network, the ever-evolving operator is striving to become the Kingdom’s preferred choice for voice, data and other telecommunications services. Through constant development of the telecommunications infrastructure and proactive marketing initiatives, Zain remains committed to offering customers in Saudi Arabia the most dynamic products and services. The basis of Zain Saudi Arabia’s achievements lies in the company’s ability to inspire its employees to deliver the best and most imaginative services at every level. With an energetic and inspired majority-Saudi workforce, the company is committed to employing high caliber people as well as nurturing the finest Saudi talent. With a strong human resources and training program that develops and nurtures leaders in the workplace, the company has consistently opened new doors for its dedicated staff. For more on Zain KSA please visit


The jobs in this level are responsible for overseeing the segment management, customer value management(CVM), pricing and loyalty and the digital and data product streams. Jobs are responsible for ensuring that all activities are being operated as per set guidelines




  • Implement and suggest improvements to the Marketing Development policies and procedures                            

Team Management:

  • Supervise and coach team members to ensure optimal performance is achieved and provide improvement recommendations as required                                      

Segment Management  :

•Assist in designing and updating new and existing product propositions in order to deliver best quality

•Assist in providing insight for the development of regional sales plans in coordination with B2B Direct and Indirect Sales in order to achieve set targets

•Coordinate with Technology and other related internal stakeholders to develop targeted packages and offers for Women/Youth, MBB, B2B, VIP and National

•Assist in monitoring the work of outsourced agency partner(s) including but not limited to sales, order management, logistics support, facilities management, marketing, branding and manpower to Manasek visitors whilst ensuring satisfaction of visitors needs

•Coordinate with technical and commercial counterparts to perform new services commercial launch for awareness purposes

•Assist in managing international (i.e. embassies, travel agencies, etc.), strategic (hotels, airports, malls, etc.), indirect ( i.e. partners, etc.), and retail (i.e. flagships inside Makkah Al Mukarramah and Al Madina Monawra, etc.) sales of Manasek products and services during hajj and ramadan period in order to increase awareness of Zain brand and sales volume

•Assist in managing the development of request for proposals (RFP) in coordination with relevant internal stakeholders to outsource Manasek services to agency partner(s) according to set requirements

•Assist in conducting consumer acceptance testing to ensure consumer readiness and acceptance for product/service and initiate corrective action

•Understand needs of Women/Youth, MBB, B2B, VIP and National segment, identify potential sub-segments and follow competitive landscape and competitors’ moves in order to stay updated with market needs and changes

•Support product queries with all Sectors in order to enhance performance"                                          


CVM, Pricing and Loyalty:

•Assist in developing loyalty program redemption process to ensure customer satisfaction

•Coordinate with Marketing Communications to effectively manage and communicate CVM campaigns to targeted customers

•Develop periodical reports on CVM campaigns performance for decision making purposes

•Assist in proposing enhancements to existing tools and campaign execution and upgrades for automation in order to enhance CVM delivery

•Assist in monitoring tariff changes or promotions as per set guidelines securing approval from related stakeholders

•Ensure proper communication of requirements to Business Intelligence for reporting

•Assist in formatting prepaid and postpaid services usage and revenues through targeted below the line (BTL) promotions

•Develop analytic models for predictive and descriptive churn initiatives

•Develop, monitor and diffuse a proactive strategy and plans (including segment-level retention framework) to reduce churn

•Analyze pricing and financial impact of proposed promotions to identify profitability return

•Analyze cost impact of new regulations in order to review pricing accordingly

•Analyze price sensitivity on different customer segments to assess purchasing power

•Coordinate with Customer Care to ensure implementation of best practices for retention and win-back

•Define loyalty program objectives in line with the approved Marketing strategy and plan

•Assist in evaluating regular programs/ promotions on a continuous basis and adjust accordingly in order to attract and retain customers

•Develop plans for partnerships to implement the loyalty programs and supervise selected partner

•Assist in developing a strategy and roadmap for customer loyalty (including high-value segment) and improved customer experience

•Keep abreast the latest trends in terms of loyalty and retention programs and recommend enhancements on existing offers accordingly"                                                                               

Digital and Data Product:

 "•Set schedule for product roll-out and follow-up/validate partner commission payments

•Develop and maintain relationships with client base of advertisers, merchants and aggregators for data monetization purposes

•Coordinate the commercial launch of digital product services with technical and commercial stakeholders for awareness purposes

•Conduct adequate service knowledge transfer to Sales and Distribution and Customer Care to ensure alignment

•Assist in monitoring Marketing Communications in the development of digital product services communication plans and briefs for awareness purposes

•Introduce new technology and creativity to enhance customer experience and Zain positioning in the digital product services market

•Coordinate with Marketing Communications in order to develop promotional activities for existing digital product services to attract new customers

•Coordinate the commercial launch of digital product services with technical and commercial stakeholders for awareness purposes

•Keep abreast the business and technological developments within digital product services to continuously introduce new services and better user experience"                                   





Bachelor's Degree of Business Administration, Marketing or equivalent                               

A minimum of 4 years of relevant experience with at least 1 year in a similar role              


Technical Competencies

Business Modeling          Intermediate

Communication Skills     Basic

Products/Segment Management             Basic


Behavioral Competency :            

Customer Orientation                  Basic

Teamwork and Cooperation                      Basic

Initiative                           Basic




Zain Saudi Arabia

Job Group


Riyadh - Saudi Arabia

Contract Type

Full Time

Closing Date


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