Role Propose

Zain Iraq is Actively recruiting to hire a Customers Lifestyle head of unit who is responsible for designing, managing, and expanding Zain’s partners/ merchants as part of the overall loyalty and engagement strategy. This role focuses on curating partnerships and experiences across key lifestyle verticals such as entertainment, travel, dining, health, and education to drive customer loyalty, engagement, and revenue diversification. The role will work closely with loyalty, digital, and product teams to create compelling non-telco value propositions.

Key Responsibilities

• Develop and execute the lifestyle services strategy aligned with business and customer engagement goals.

• Identify emerging trends and opportunities in lifestyle sectors to keep offerings fresh, innovative, and competitive.

• Create exclusive lifestyle propositions and benefits targeted at different customer segments

• Identify, negotiate, and manage strategic partnerships with lifestyle brands, platforms, and service providers.

• Maintain a strong network of partners across entertainment, dining, travel, wellness, and e-commerce sectors.

• Lead contract negotiations, onboarding, and ongoing partner relationship management.

• Design, launch, and manage lifestyle offers and experiences integrated into Zain loyalty platforms and mobile apps.

• Coordinate with Loyalty and digital teams to promote lifestyle services through customer journeys and engagement campaigns.

• Ensure a seamless end-to-end customer experience from the redemption till enjoying the merchants offer.

• Define KPIs and success metrics for lifestyle initiatives (e.g., usage rates, NPS, partner satisfaction, incremental revenue).

• Monitor performance and optimize offerings based on customer insights, feedback, and data analytics.

• Regularly review and refresh the lifestyle portfolio to maintain customer interest and satisfaction.

• Work closely with loyalty, product, and digital teams to align lifestyle activities with overall marketing and base management efforts.

• Collaborate with technology teams to enable technical integrations with partners when needed.

Educational Qualifications and Experience

Qualifications :

• Bachelor’s degree in marketing, Business Administration, or a related field.

Experience:

• 6+ years of experience in partnership management, loyalty programs, or lifestyle services — preferably within telecom, digital platforms, or consumer brands.

• Strong experience in developing B2B partnerships and customer-facing programs.

• Solid understanding of customer engagement principles and loyalty platforms.

• Excellent negotiation, project management, and interpersonal skills.

Competency

Behavioral Competency

• leadership skills

• working with teams

• Communication skills

• Self-motivation skills

Technical Competency

• Data analytics

• Addressing problems

• Working with numbers

IDE Competency

• Courage to Engage

• Addressing Bias

• Allyship