Zain

ZAIN2168 - SME Customer Value Development


Business Unit: Zain Saudi Arabia Division: Marketing
Location: Saudi Arabia - Riyadh Closing Date: 27-Jan-2012
Job Purpose:

This is a customer value development (CVD) position. The core responsibility is maximizing the Lifetime and profitability of your Customer Base. It requires measuring, analyzing, and managing value.  working in product-line strategy (on product positioning, product improvements, new product development and launches, value propositions, value pricing, branding, marketing communications, value selling, and key account selling) use the techniques and tools for managing customer value to coordinate and execute their strategies to outperform competitors.

Main Duties & Responsibilities:
  • The Team leader will oversee the specific team they are assigned to Work with the SME segment TL in developing appealing value propositions.    
  • Develop the analytical capabilities to identify customers who will be loyal and profitable to Zain
  • Managing each customer relationship with the goal of achieving Maximum lifetime profit
  • Define plane to amortize acquisition costs over a longer and more profitable period of engagement
  • Closely monitor customer’s satisfaction, assist in surveys, and respond/escalate complaints with predefined SLA’s
  • Profile and Segment customers based on value (High, mid, low)
  • Create/maintain Loyalty and retention plans
  • Analyze product costing and, assist in product pricing for promotional products to balance corporate gross margin goals with market demand and positioning.    
  • Analyze profitability of products and examine impact of adding additional products to the line.
  • Initiate products, VAS’s, to ensure introduction during the appropriate time frame to maximize value
  • Share their knowledge and skills with members and assist other team members with the functions of the team to perform tasks as needed. The role of formal supervision of staff will remain with the segment manager.
  • Relate all new or revised policies, procedures and /or processes to team members to ensure they have the most up‐to‐date and current information.
  • Identify best practices and make recommendations to the Functional Leader.
  • The Team Leader will coordinate Team schedule with Functional Leader. The Functional Leader is responsible for approving requests.
  • Assess the need for training of members and submit requests to segment manager.
Minimum Requirements:
  • Bachelor Degree or higher in Business, Marketing, Commerce, or MIS.
  • Relevant Experience In Years : 2 -3 Years

 

Competencies And Skills Profile:

Functional Competencies: 
Creative with analytical thinking skills     
Strong command of computer skills      
Project planning and highly organized    
Decision maker    
Effective communication and coordination skills    
Excellent knowledge of SME Segment and  functions     
     
Other Skills or Qualifications: 
Strong communication skills     
positive attitude    
organization and project planning    
ability to cope with stress / pressure

Note: you will be required to attach the following:
1. Resume/CV
 
   
 

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