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Job Description

ZAIN5282 - Marketing- Acquisitions Team

About Zain Kuwait:

The Group’s flagship operation was established in 1983 and made history in 1994 by becoming the first telecom operator to launch a commercial GSM service in the region. Zain Kuwait is the country’s leading operator serving 2.4 million customers as at 30 September 2013, reflecting a market share of 39% and offers a nationwide ultra-fast 4G LTE data network that covers the entire population through 1,826 network sites. Through constant development of the telecommunications infrastructure and proactive marketing initiatives, Zain remains committed to offering customers in Kuwait the most dynamic products and services. The foundation of Zain Kuwait’s achievements lies in the company’s ability to inspire its employees to deliver the best and most imaginative services at every level. With an energetic and inspired predominantly Kuwaiti workforce, the company is committed to employing high caliber people as well as nurturing the finest Kuwaiti talent. With a strong human resources and training program that develops and nurtures leaders in the workplace, the company has consistently opened new doors for its dedicated staff. For more on Zain Kuwait, please visit www.kw.zain.com

Basic Purpose

    He/ She would primarily be responsible for developing new acquisition initiatives catered for the consumer segment as well as  revamping the existing Zain portfolio and managing the product life cycle which would require close coordination with all relevant stakeholders of the product to ensure it is launched on time including frequently monitoring the effectiveness of the product in comparison to the defined target as well as  daily monitoring of the Kuwaiti market changes with respect to the competition and the indirect channels supporting the competition and present recommendations based on the findings of the analysis. He/ She is also responsible for Weekly forecasting of the defined Consumer KPIs against the company's  covering GA, Churn, Base, Revenues, Stocks, Buffer, POs, run rates ...etc.

Main Responsibilities and Duties

  • Design and implement Consumer  acquisition campaigns and initiatives  for prepaid entities taking into consideration market dynamics, trends, offerings and pricing points by mentoring the Kuwaiti market in comparison with the competition and coordinate with various stakeholders with in the company for the offerings , business cases including developing clear communication campaign aiming to help boost the product or offering performance, and to ensure all operational activities are run smoothly. As well as conducting post launch analysis on the products and services and identify any positional gaps and recommend corrective actions to ensure best position in the Kuwaiti market.
  • Coordinate with the Sales Division to better understand their needs get and get the necessary feedback on the products in the market, communicate the mystery shopper findings, and provide alternative solutions based on the findings and follow up on these solutions. Coordinate with the Sales Division to better understand their needs get and get the necessary feedback on the products in the market, communicate the mystery shopper findings, and provide alternative solutions based on the findings and follow up on these solutions.
  • Daily monitoring of the performance within the product portfolio related to the  product or offer covering: (GA, channel and stocks, POS, communication methods), raising flags if any and reported weekly as well as  ensuring full understanding of the commission scheme given to the Sales Division which require close involvement on any revamp conducted on the commission scheme that will directly affect the acquisition product launched with respect to pick up rate and GA.  All of which must be aligned with the company strategy and ensuring profitability to Zain.
  • To perform all the above mentioned roles and responsibilities in compliance to the Information Security Management System (ISMS) policies, and to report any information/physical security breaches or incidents to Data Control Department immediately. Also to ensure that all team members are following  mentioned policies.

WHAT DO I NEED?

1.      Bachelor degree in business, marketing, statistics or MIS.

2.      Minimum 3 years relevant professional experience (preferably in the telecoms industry).

3.      Fluent Arabic/English.

4.      Advanced in MS Office specially Excel.

Operation

Zain Kuwait

Job Group

Commercial

Location

Kuwait City - Kuwait

Contract Type

Full Time

Closing Date

31-Dec-2017

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