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Job Description

ZAIN4972 - Consumer Sales - Head of Direct Sales Kurdistan Unit - Iraq

About Zain Iraq:

Zain has been providing mobile services in Iraq since December 2003, and today is the country’s leading operator with 14.5 million customers as of 30 September 2013, reflecting a 48% market share. Zain enjoys a superior network in the country as it is 3G-ready and has the highest population coverage with a total of 3,794 sites, and a population coverage of 98%. Through constant development of the telecommunications infrastructure and proactive marketing initiatives, Zain remains committed to offering customers in Iraq the most dynamic products and services. The foundation of Zain Iraq’s achievements lies in the company’s ability to inspire its employees to deliver the best and most imaginative services at every level. With an energetic and inspired predominantly Iraqi workforce, the company is committed to employing high caliber people as well as nurturing the finest Iraqi talent. With a strong human resources and training program that develops and nurtures leaders in the workplace, the company has consistently opened new doors for its dedicated staff. For more on Zain Iraq please visit


The job holder is responsible for the Regional Direct Sales Unit activities including managing all directly-owned sales channels and ensuring implementation of retail and direct distribution channels strategy. The job holder is also responsible for identifying and solving operational and performance problems as well as designing direct sales improvement initiatives to improve sales effectiveness 


  • You will set Regional Direct Sales Unit performance objectives, in coordination with Regional Direct Sales and Strategy Management and Corporate Performance Departments, and continuously monitor progress and development towards organizational and Unit strategic objectives and communicate periodic performance reports to provide evaluation results and recommend improvements  .And develop and implement Regional Direct Sales Unit policies and procedures in order to ensure the fulfillment of organizational requirements whilst delivering high-quality services.
  • You will carry out the day-to-day operations of the Regional Direct Sales Unit, provide expertise, encourage teamwork and align work processes to achieve high performance standards, meet established targets and engage employee in a motivated work environment. And manage all directly-owned sales channels and ensure consistent and efficient operations in order to improve customer experience at each touch point.
  • You will support Sales Planning in the development of sales strategy and plan for own districts by consolidating and validating input for sales plan and budgets from districts’ distribution channels. And  contribute to the development and ensure implementation of retail and direct distribution channels strategy.
  • You will Identify and design direct sales improvement initiatives in order to improve sales effectiveness and to strengthen sales methodologies and processes. And monitor sales performance through ROS /DROS, suggest and follow-up on the implementation of improvement actions as needed.
  • You will identify and highlight operational and performance problems and provide support on how to fix them and ensure proper follow up on the implementation of the solutions. And provide logistical follow-up support for the sales offices in the regions in coordination with Sales Support
  • You will conduct training on selling new services in conjunction with Marketing and Training within HR in order to optimize sales force effectiveness
  • Conduct other training courses as needed in conjunction with HR including Customer Service Delivery courses, cross-selling, etc..
  • You will contribute and ensure the effective achievement of functional objectives through the supervision of the Regional Direct Sales Unit, set individual objectives, manage performance, develop and motivate staff, provide formal and informal feedback and appraisal, and provide guidance on training programs for employees in order to maximize subordinate and Unit performance.  


Bachelor’s degree in business administration-related field or equivalent with Experience of minimum 6 years relevant experience with at least 3 years in a similar role.


Competencies needed: 

Embracing Change

Developing Talents 

Serving our Customers 

Achievement Driven 

Team Work 

Team Management

Problem Solving and Creativity 

Relationship Building 


Financial Management

Performance Management

Oral Communication

Written Communication

Managing Information

Technology Application

Strategic Planning and Thinking

Sales Management

Workforce Planning and Management


Zain Iraq

Job Group



Erbil - Iraq

Contract Type

Full Time

Closing Date


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